Nearest named color: Wisteria
#BB97DD
#BB97DD
Nearest named
Wisteria
Family
Purple
Lightness
73.4%
Chroma
0.106
Hue angle
307.5°
Temperature
Neutral-leaning
Contrast on white
2.45:1 · Fail
Contrast on black
7.59:1 · AAA
Web-safe
#CC99CC
CSS oklch()
73% 0.11 307

#BB97DD is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #BB97DD

Not just a swatch — here's how #BB97DD works with other colors. Named schemes with #BB97DD in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Wisteria keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

Tech Product Signal · 5 colors

Wisteria is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Wisteria.

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Color Lab

How #BB97DD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 59/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 27/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 50/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 34/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 41/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 46/100
Moderate
Workable accent with care around contrast.
Surface fit 43/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BB97DD

For UI
For branding
For interior
For fashion
People also use #BB97DD with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.6:1. Use
Subtle surface Use #F1ECF6 for cards and hover fills. Tint 80
Avoid beside #D397DD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BB97DD at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BB97DD;
  --color-base-rgb: 187 151 221;
  --color-base-oklch: oklch(73.4% 0.106 307.5);
  --color-50: #F7F3FC;
  --color-100: #EBE0F6;
  --color-200: #D7C1EB;
  --color-300: #B997D9;
  --color-400: #9A6FC3;
  --color-500: #7C4EA7;
  --color-600: #624181;
  --color-700: #48335C;
  --color-800: #31243D;
  --color-900: #1F1826;
  --color-on-base: #141310;
}