#BC0959 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC0959 works with other colors. Named schemes with #BC0959 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BC0959 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC0959 at work across the surfaces designers actually ship.
:root {
--color-base: #BC0959;
--color-base-rgb: 188 9 89;
--color-base-oklch: oklch(51.4% 0.203 4.4);
--color-50: #FEF0F7;
--color-100: #FDD8E9;
--color-200: #FBB1D3;
--color-300: #F27DB2;
--color-400: #E44E91;
--color-500: #CB2A72;
--color-600: #9A285B;
--color-700: #6C2344;
--color-800: #461B2E;
--color-900: #2B121D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F7',
100: '#FDD8E9',
200: '#FBB1D3',
300: '#F27DB2',
400: '#E44E91',
500: '#CB2A72',
600: '#9A285B',
700: '#6C2344',
800: '#461B2E',
900: '#2B121D',
},
}
$base: #BC0959; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8E9; $base-200: #FBB1D3; $base-300: #F27DB2; $base-400: #E44E91; $base-500: #CB2A72; $base-600: #9A285B; $base-700: #6C2344; $base-800: #461B2E; $base-900: #2B121D; $base-hover: #980748; $base-subtle: #F1B0CD;
{
"color": {
"base": {
"value": "#BC0959",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8E9",
"type": "color"
},
"200": {
"value": "#FBB1D3",
"type": "color"
},
"300": {
"value": "#F27DB2",
"type": "color"
},
"400": {
"value": "#E44E91",
"type": "color"
},
"500": {
"value": "#CB2A72",
"type": "color"
},
"600": {
"value": "#9A285B",
"type": "color"
},
"700": {
"value": "#6C2344",
"type": "color"
},
"800": {
"value": "#461B2E",
"type": "color"
},
"900": {
"value": "#2B121D",
"type": "color"
}
}
}
}