#BC0D3F is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC0D3F works with other colors. Named schemes with #BC0D3F in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BC0D3F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC0D3F at work across the surfaces designers actually ship.
:root {
--color-base: #BC0D3F;
--color-base-rgb: 188 13 63;
--color-base-oklch: oklch(50.9% 0.198 15.2);
--color-50: #FEF0F4;
--color-100: #FDD8E2;
--color-200: #FAB3C7;
--color-300: #F07F9F;
--color-400: #E1517A;
--color-500: #C72E59;
--color-600: #972B49;
--color-700: #6B2438;
--color-800: #451C27;
--color-900: #2A1319;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F4',
100: '#FDD8E2',
200: '#FAB3C7',
300: '#F07F9F',
400: '#E1517A',
500: '#C72E59',
600: '#972B49',
700: '#6B2438',
800: '#451C27',
900: '#2A1319',
},
}
$base: #BC0D3F; $base-ink: #FFFFFF; $base-50: #FEF0F4; $base-100: #FDD8E2; $base-200: #FAB3C7; $base-300: #F07F9F; $base-400: #E1517A; $base-500: #C72E59; $base-600: #972B49; $base-700: #6B2438; $base-800: #451C27; $base-900: #2A1319; $base-hover: #950A32; $base-subtle: #EFB1C3;
{
"color": {
"base": {
"value": "#BC0D3F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E2",
"type": "color"
},
"200": {
"value": "#FAB3C7",
"type": "color"
},
"300": {
"value": "#F07F9F",
"type": "color"
},
"400": {
"value": "#E1517A",
"type": "color"
},
"500": {
"value": "#C72E59",
"type": "color"
},
"600": {
"value": "#972B49",
"type": "color"
},
"700": {
"value": "#6B2438",
"type": "color"
},
"800": {
"value": "#451C27",
"type": "color"
},
"900": {
"value": "#2A1319",
"type": "color"
}
}
}
}