#BC0D68 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC0D68 works with other colors. Named schemes with #BC0D68 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #BC0D68 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC0D68 at work across the surfaces designers actually ship.
:root {
--color-base: #BC0D68;
--color-base-rgb: 188 13 104;
--color-base-oklch: oklch(52.0% 0.206 358.2);
--color-50: #FEF0F8;
--color-100: #FDD8EB;
--color-200: #FAB3D7;
--color-300: #F07FB9;
--color-400: #E1519B;
--color-500: #C72E7D;
--color-600: #972B63;
--color-700: #6B2449;
--color-800: #451C31;
--color-900: #2A131F;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF0F8',
100: '#FDD8EB',
200: '#FAB3D7',
300: '#F07FB9',
400: '#E1519B',
500: '#C72E7D',
600: '#972B63',
700: '#6B2449',
800: '#451C31',
900: '#2A131F',
},
}
$base: #BC0D68; $base-ink: #FFFFFF; $base-50: #FEF0F8; $base-100: #FDD8EB; $base-200: #FAB3D7; $base-300: #F07FB9; $base-400: #E1519B; $base-500: #C72E7D; $base-600: #972B63; $base-700: #6B2449; $base-800: #451C31; $base-900: #2A131F; $base-hover: #950A52; $base-subtle: #EFB1D1;
{
"color": {
"base": {
"value": "#BC0D68",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F8",
"type": "color"
},
"100": {
"value": "#FDD8EB",
"type": "color"
},
"200": {
"value": "#FAB3D7",
"type": "color"
},
"300": {
"value": "#F07FB9",
"type": "color"
},
"400": {
"value": "#E1519B",
"type": "color"
},
"500": {
"value": "#C72E7D",
"type": "color"
},
"600": {
"value": "#972B63",
"type": "color"
},
"700": {
"value": "#6B2449",
"type": "color"
},
"800": {
"value": "#451C31",
"type": "color"
},
"900": {
"value": "#2A131F",
"type": "color"
}
}
}
}