#BC0D79 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #BC0D79 works with other colors. Named schemes with #BC0D79 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #BC0D79 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC0D79 at work across the surfaces designers actually ship.
:root {
--color-base: #BC0D79;
--color-base-rgb: 188 13 121;
--color-base-oklch: oklch(52.7% 0.213 351.2);
--color-50: #FEF0F9;
--color-100: #FDD8EF;
--color-200: #FAB3DE;
--color-300: #F07FC5;
--color-400: #E151AA;
--color-500: #C72E8C;
--color-600: #972B6E;
--color-700: #6B2450;
--color-800: #451C35;
--color-900: #2A1321;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF0F9',
100: '#FDD8EF',
200: '#FAB3DE',
300: '#F07FC5',
400: '#E151AA',
500: '#C72E8C',
600: '#972B6E',
700: '#6B2450',
800: '#451C35',
900: '#2A1321',
},
}
$base: #BC0D79; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD8EF; $base-200: #FAB3DE; $base-300: #F07FC5; $base-400: #E151AA; $base-500: #C72E8C; $base-600: #972B6E; $base-700: #6B2450; $base-800: #451C35; $base-900: #2A1321; $base-hover: #950A60; $base-subtle: #EFB1D8;
{
"color": {
"base": {
"value": "#BC0D79",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD8EF",
"type": "color"
},
"200": {
"value": "#FAB3DE",
"type": "color"
},
"300": {
"value": "#F07FC5",
"type": "color"
},
"400": {
"value": "#E151AA",
"type": "color"
},
"500": {
"value": "#C72E8C",
"type": "color"
},
"600": {
"value": "#972B6E",
"type": "color"
},
"700": {
"value": "#6B2450",
"type": "color"
},
"800": {
"value": "#451C35",
"type": "color"
},
"900": {
"value": "#2A1321",
"type": "color"
}
}
}
}