#BC103E is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC103E works with other colors. Named schemes with #BC103E in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BC103E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC103E at work across the surfaces designers actually ship.
:root {
--color-base: #BC103E;
--color-base-rgb: 188 16 62;
--color-base-oklch: oklch(51.0% 0.197 15.8);
--color-50: #FEF0F4;
--color-100: #FDD8E2;
--color-200: #F8B4C6;
--color-300: #EE819E;
--color-400: #DF5379;
--color-500: #C43058;
--color-600: #952D49;
--color-700: #692538;
--color-800: #451C27;
--color-900: #2A1319;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F4',
100: '#FDD8E2',
200: '#F8B4C6',
300: '#EE819E',
400: '#DF5379',
500: '#C43058',
600: '#952D49',
700: '#692538',
800: '#451C27',
900: '#2A1319',
},
}
$base: #BC103E; $base-ink: #FFFFFF; $base-50: #FEF0F4; $base-100: #FDD8E2; $base-200: #F8B4C6; $base-300: #EE819E; $base-400: #DF5379; $base-500: #C43058; $base-600: #952D49; $base-700: #692538; $base-800: #451C27; $base-900: #2A1319; $base-hover: #960D32; $base-subtle: #EEB4C3;
{
"color": {
"base": {
"value": "#BC103E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E2",
"type": "color"
},
"200": {
"value": "#F8B4C6",
"type": "color"
},
"300": {
"value": "#EE819E",
"type": "color"
},
"400": {
"value": "#DF5379",
"type": "color"
},
"500": {
"value": "#C43058",
"type": "color"
},
"600": {
"value": "#952D49",
"type": "color"
},
"700": {
"value": "#692538",
"type": "color"
},
"800": {
"value": "#451C27",
"type": "color"
},
"900": {
"value": "#2A1319",
"type": "color"
}
}
}
}