What color is #BC1340?

#BC1340 is a medium, vivid rose. In RGB it is rgb(188, 19, 64), and in HSL hsl(344, 82%, 41%).

Is #BC1340 accessible as text?

On white, #BC1340 has a contrast ratio of 6.35:1 (passes WCAG AA for body text); on black it is 3.31:1 (fails). For text placed on #BC1340, use white for the best readability.

What is the closest Tailwind color to #BC1340?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BC1340?

#BC1340 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #13BE91. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BC1340 below.

Is #BC1340 good for buttons?

#BC1340 works well for buttons and highlights, but use white text on #BC1340 — black text only reaches 3.31:1, below the 4.5:1 needed for normal-size labels.

Is #BC1340 the same as CSS firebrick?

No — #BC1340 is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BC1340 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BC1340

Not just a swatch — here's how #BC1340 works with other colors. Named schemes with #BC1340 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BC1340 Secondary #E86E57 Accent #EC9B38 Anchor #5C3A51 Surface #F5E8D6

Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #BC1340 Anchor #3A2A21 Surface #F1E2D0 Accent #989664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BC1340 Secondary #7C4829 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BC1340 Surface #F4E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BC1340 Secondary #B67F82 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

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Color Lab

How #BC1340 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 91/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 24/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 76/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 88/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BC1340

For UI

For branding

For interior

For fashion

People also use #BC1340 with

Fuchsia Mahogany Jungle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.4:1. Use

Subtle surface Use #F3CFD9 for cards and hover fills. Tint 80

Avoid beside #BE1E13 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BC1340 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BC1340;
  --color-base-rgb: 188 19 64;
  --color-base-oklch: oklch(51.2% 0.196 15.2);
  --color-50: #FEF0F4;
  --color-100: #FCD9E2;
  --color-200: #F8B5C7;
  --color-300: #ED839F;
  --color-400: #DD5579;
  --color-500: #C33259;
  --color-600: #942E49;
  --color-700: #692638;
  --color-800: #441D27;
  --color-900: #2A1419;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FEF0F4',
    100: '#FCD9E2',
    200: '#F8B5C7',
    300: '#ED839F',
    400: '#DD5579',
    500: '#C33259',
    600: '#942E49',
    700: '#692638',
    800: '#441D27',
    900: '#2A1419',
  },
}

$base: #BC1340;
$base-ink: #FFFFFF;
$base-50: #FEF0F4;
$base-100: #FCD9E2;
$base-200: #F8B5C7;
$base-300: #ED839F;
$base-400: #DD5579;
$base-500: #C33259;
$base-600: #942E49;
$base-700: #692638;
$base-800: #441D27;
$base-900: #2A1419;
$base-hover: #980F34;
$base-subtle: #EEB6C5;

{
    "color": {
        "base": {
            "value": "#BC1340",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F4",
                "type": "color"
            },
            "100": {
                "value": "#FCD9E2",
                "type": "color"
            },
            "200": {
                "value": "#F8B5C7",
                "type": "color"
            },
            "300": {
                "value": "#ED839F",
                "type": "color"
            },
            "400": {
                "value": "#DD5579",
                "type": "color"
            },
            "500": {
                "value": "#C33259",
                "type": "color"
            },
            "600": {
                "value": "#942E49",
                "type": "color"
            },
            "700": {
                "value": "#692638",
                "type": "color"
            },
            "800": {
                "value": "#441D27",
                "type": "color"
            },
            "900": {
                "value": "#2A1419",
                "type": "color"
            }
        }
    }
}