#BC1D45 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC1D45 works with other colors. Named schemes with #BC1D45 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BC1D45 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC1D45 at work across the surfaces designers actually ship.
:root {
--color-base: #BC1D45;
--color-base-rgb: 188 29 69;
--color-base-oklch: oklch(51.8% 0.191 14.3);
--color-50: #FDF1F4;
--color-100: #FADBE3;
--color-200: #F4B9C7;
--color-300: #E788A0;
--color-400: #D55D7B;
--color-500: #BB3A5A;
--color-600: #8E334A;
--color-700: #652A39;
--color-800: #421F28;
--color-900: #28151A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF1F4',
100: '#FADBE3',
200: '#F4B9C7',
300: '#E788A0',
400: '#D55D7B',
500: '#BB3A5A',
600: '#8E334A',
700: '#652A39',
800: '#421F28',
900: '#28151A',
},
}
$base: #BC1D45; $base-ink: #FFFFFF; $base-50: #FDF1F4; $base-100: #FADBE3; $base-200: #F4B9C7; $base-300: #E788A0; $base-400: #D55D7B; $base-500: #BB3A5A; $base-600: #8E334A; $base-700: #652A39; $base-800: #421F28; $base-900: #28151A; $base-hover: #981838; $base-subtle: #ECBBC7;
{
"color": {
"base": {
"value": "#BC1D45",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F4",
"type": "color"
},
"100": {
"value": "#FADBE3",
"type": "color"
},
"200": {
"value": "#F4B9C7",
"type": "color"
},
"300": {
"value": "#E788A0",
"type": "color"
},
"400": {
"value": "#D55D7B",
"type": "color"
},
"500": {
"value": "#BB3A5A",
"type": "color"
},
"600": {
"value": "#8E334A",
"type": "color"
},
"700": {
"value": "#652A39",
"type": "color"
},
"800": {
"value": "#421F28",
"type": "color"
},
"900": {
"value": "#28151A",
"type": "color"
}
}
}
}