#BC203D is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC203D works with other colors. Named schemes with #BC203D in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BC203D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC203D at work across the surfaces designers actually ship.
:root {
--color-base: #BC203D;
--color-base-rgb: 188 32 61;
--color-base-oklch: oklch(51.8% 0.188 17.9);
--color-50: #FDF1F4;
--color-100: #FADBE1;
--color-200: #F3B9C4;
--color-300: #E58A9B;
--color-400: #D45E74;
--color-500: #B93C53;
--color-600: #8D3545;
--color-700: #642B35;
--color-800: #421F26;
--color-900: #281519;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF1F4',
100: '#FADBE1',
200: '#F3B9C4',
300: '#E58A9B',
400: '#D45E74',
500: '#B93C53',
600: '#8D3545',
700: '#642B35',
800: '#421F26',
900: '#281519',
},
}
$base: #BC203D; $base-ink: #FFFFFF; $base-50: #FDF1F4; $base-100: #FADBE1; $base-200: #F3B9C4; $base-300: #E58A9B; $base-400: #D45E74; $base-500: #B93C53; $base-600: #8D3545; $base-700: #642B35; $base-800: #421F26; $base-900: #281519; $base-hover: #961930; $base-subtle: #EBBCC4;
{
"color": {
"base": {
"value": "#BC203D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F4",
"type": "color"
},
"100": {
"value": "#FADBE1",
"type": "color"
},
"200": {
"value": "#F3B9C4",
"type": "color"
},
"300": {
"value": "#E58A9B",
"type": "color"
},
"400": {
"value": "#D45E74",
"type": "color"
},
"500": {
"value": "#B93C53",
"type": "color"
},
"600": {
"value": "#8D3545",
"type": "color"
},
"700": {
"value": "#642B35",
"type": "color"
},
"800": {
"value": "#421F26",
"type": "color"
},
"900": {
"value": "#281519",
"type": "color"
}
}
}
}