#BC245B is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC245B works with other colors. Named schemes with #BC245B in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BC245B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC245B at work across the surfaces designers actually ship.
:root {
--color-base: #BC245B;
--color-base-rgb: 188 36 91;
--color-base-oklch: oklch(52.7% 0.188 5.6);
--color-50: #FDF2F6;
--color-100: #F9DCE7;
--color-200: #F2BBCF;
--color-300: #E38CAC;
--color-400: #D1618A;
--color-500: #B63F6A;
--color-600: #8B3756;
--color-700: #632C40;
--color-800: #41202C;
--color-900: #28151C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F6',
100: '#F9DCE7',
200: '#F2BBCF',
300: '#E38CAC',
400: '#D1618A',
500: '#B63F6A',
600: '#8B3756',
700: '#632C40',
800: '#41202C',
900: '#28151C',
},
}
$base: #BC245B; $base-ink: #FFFFFF; $base-50: #FDF2F6; $base-100: #F9DCE7; $base-200: #F2BBCF; $base-300: #E38CAC; $base-400: #D1618A; $base-500: #B63F6A; $base-600: #8B3756; $base-700: #632C40; $base-800: #41202C; $base-900: #28151C; $base-hover: #971D49; $base-subtle: #EABECE;
{
"color": {
"base": {
"value": "#BC245B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F6",
"type": "color"
},
"100": {
"value": "#F9DCE7",
"type": "color"
},
"200": {
"value": "#F2BBCF",
"type": "color"
},
"300": {
"value": "#E38CAC",
"type": "color"
},
"400": {
"value": "#D1618A",
"type": "color"
},
"500": {
"value": "#B63F6A",
"type": "color"
},
"600": {
"value": "#8B3756",
"type": "color"
},
"700": {
"value": "#632C40",
"type": "color"
},
"800": {
"value": "#41202C",
"type": "color"
},
"900": {
"value": "#28151C",
"type": "color"
}
}
}
}