#BC2955 is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC2955 works with other colors. Named schemes with #BC2955 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BC2955 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC2955 at work across the surfaces designers actually ship.
:root {
--color-base: #BC2955;
--color-base-rgb: 188 41 85;
--color-base-oklch: oklch(52.9% 0.183 9.0);
--color-50: #FDF2F5;
--color-100: #F8DDE5;
--color-200: #F0BCCC;
--color-300: #E18EA7;
--color-400: #CE6484;
--color-500: #B34264;
--color-600: #893951;
--color-700: #612E3D;
--color-800: #40212A;
--color-900: #27161B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F5',
100: '#F8DDE5',
200: '#F0BCCC',
300: '#E18EA7',
400: '#CE6484',
500: '#B34264',
600: '#893951',
700: '#612E3D',
800: '#40212A',
900: '#27161B',
},
}
$base: #BC2955; $base-ink: #FFFFFF; $base-50: #FDF2F5; $base-100: #F8DDE5; $base-200: #F0BCCC; $base-300: #E18EA7; $base-400: #CE6484; $base-500: #B34264; $base-600: #893951; $base-700: #612E3D; $base-800: #40212A; $base-900: #27161B; $base-hover: #972144; $base-subtle: #E9C0CD;
{
"color": {
"base": {
"value": "#BC2955",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F5",
"type": "color"
},
"100": {
"value": "#F8DDE5",
"type": "color"
},
"200": {
"value": "#F0BCCC",
"type": "color"
},
"300": {
"value": "#E18EA7",
"type": "color"
},
"400": {
"value": "#CE6484",
"type": "color"
},
"500": {
"value": "#B34264",
"type": "color"
},
"600": {
"value": "#893951",
"type": "color"
},
"700": {
"value": "#612E3D",
"type": "color"
},
"800": {
"value": "#40212A",
"type": "color"
},
"900": {
"value": "#27161B",
"type": "color"
}
}
}
}