#BC386B is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC386B works with other colors. Named schemes with #BC386B in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BC386B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC386B at work across the surfaces designers actually ship.
:root {
--color-base: #BC386B;
--color-base-rgb: 188 56 107;
--color-base-oklch: oklch(54.9% 0.173 1.1);
--color-50: #FCF3F6;
--color-100: #F6DFE8;
--color-200: #ECC0D1;
--color-300: #DA95AF;
--color-400: #C66C8F;
--color-500: #AA4B6F;
--color-600: #833F59;
--color-700: #5D3242;
--color-800: #3D232D;
--color-900: #26171D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FCF3F6',
100: '#F6DFE8',
200: '#ECC0D1',
300: '#DA95AF',
400: '#C66C8F',
500: '#AA4B6F',
600: '#833F59',
700: '#5D3242',
800: '#3D232D',
900: '#26171D',
},
}
$base: #BC386B; $base-ink: #FFFFFF; $base-50: #FCF3F6; $base-100: #F6DFE8; $base-200: #ECC0D1; $base-300: #DA95AF; $base-400: #C66C8F; $base-500: #AA4B6F; $base-600: #833F59; $base-700: #5D3242; $base-800: #3D232D; $base-900: #26171D; $base-hover: #972D56; $base-subtle: #E8C7D3;
{
"color": {
"base": {
"value": "#BC386B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3F6",
"type": "color"
},
"100": {
"value": "#F6DFE8",
"type": "color"
},
"200": {
"value": "#ECC0D1",
"type": "color"
},
"300": {
"value": "#DA95AF",
"type": "color"
},
"400": {
"value": "#C66C8F",
"type": "color"
},
"500": {
"value": "#AA4B6F",
"type": "color"
},
"600": {
"value": "#833F59",
"type": "color"
},
"700": {
"value": "#5D3242",
"type": "color"
},
"800": {
"value": "#3D232D",
"type": "color"
},
"900": {
"value": "#26171D",
"type": "color"
}
}
}
}