What color is #BC394B?

#BC394B is a medium red. In RGB it is rgb(188, 57, 75), and in HSL hsl(352, 53%, 48%).

Is #BC394B accessible as text?

On white, #BC394B has a contrast ratio of 5.49:1 (passes WCAG AA for body text); on black it is 3.83:1 (fails). For text placed on #BC394B, use white for the best readability.

What is the closest Tailwind color to #BC394B?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BC394B?

#BC394B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3ABBAA. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BC394B below.

Is #BC394B good for buttons?

#BC394B works well for buttons and highlights, but use white text on #BC394B — black text only reaches 3.83:1, below the 4.5:1 needed for normal-size labels.

Is #BC394B the same as CSS firebrick?

No — #BC394B is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BC394B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BC394B

Not just a swatch — here's how #BC394B works with other colors. Named schemes with #BC394B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #BC394B Secondary #B86228 Accent #797742 Surface #F5EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #BC394B Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BC394B Secondary #7C4828 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BC394B Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BC394B Secondary #BA8B8C Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BC394B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 46/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 55/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 97/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BC394B

For UI

For branding

For interior

For fashion

People also use #BC394B with

Mulberry Copper Tiffany Blue Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.5:1. Use

Subtle surface Use #EFDADD for cards and hover fills. Tint 80

Avoid beside #BB533A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BC394B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BC394B;
  --color-base-rgb: 188 57 75;
  --color-base-oklch: oklch(54.2% 0.167 17.0);
  --color-50: #FCF3F4;
  --color-100: #F6DFE2;
  --color-200: #ECC1C6;
  --color-300: #DA959F;
  --color-400: #C56D79;
  --color-500: #A94C58;
  --color-600: #824049;
  --color-700: #5D3238;
  --color-800: #3D2427;
  --color-900: #261719;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FCF3F4',
    100: '#F6DFE2',
    200: '#ECC1C6',
    300: '#DA959F',
    400: '#C56D79',
    500: '#A94C58',
    600: '#824049',
    700: '#5D3238',
    800: '#3D2427',
    900: '#261719',
  },
}

$base: #BC394B;
$base-ink: #FFFFFF;
$base-50: #FCF3F4;
$base-100: #F6DFE2;
$base-200: #ECC1C6;
$base-300: #DA959F;
$base-400: #C56D79;
$base-500: #A94C58;
$base-600: #824049;
$base-700: #5D3238;
$base-800: #3D2427;
$base-900: #261719;
$base-hover: #962E3C;
$base-subtle: #E7C7CB;

{
    "color": {
        "base": {
            "value": "#BC394B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F4",
                "type": "color"
            },
            "100": {
                "value": "#F6DFE2",
                "type": "color"
            },
            "200": {
                "value": "#ECC1C6",
                "type": "color"
            },
            "300": {
                "value": "#DA959F",
                "type": "color"
            },
            "400": {
                "value": "#C56D79",
                "type": "color"
            },
            "500": {
                "value": "#A94C58",
                "type": "color"
            },
            "600": {
                "value": "#824049",
                "type": "color"
            },
            "700": {
                "value": "#5D3238",
                "type": "color"
            },
            "800": {
                "value": "#3D2427",
                "type": "color"
            },
            "900": {
                "value": "#261719",
                "type": "color"
            }
        }
    }
}

Palettes built on #BC394B

Color Lab

Pairs with #BC394B

UI roles & guardrails

In real applications

Scales

Every model

Export