What color is #BC4439?

#BC4439 is a medium red. In RGB it is rgb(188, 68, 57), and in HSL hsl(5, 53%, 48%).

Is #BC4439 accessible as text?

On white, #BC4439 has a contrast ratio of 5.22:1 (passes WCAG AA for body text); on black it is 4.02:1 (fails). For text placed on #BC4439, use white for the best readability.

What is the closest Tailwind color to #BC4439?

The nearest Tailwind CSS token is orange-700 (#CA3500).

What colors go well with #BC4439?

#BC4439 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3AB0BB. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BC4439 below.

Is #BC4439 good for buttons?

#BC4439 works well for buttons and highlights, but use white text on #BC4439 — black text only reaches 4.02:1, below the 4.5:1 needed for normal-size labels.

Is #BC4439 the same as CSS firebrick?

No — #BC4439 is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BC4439 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BC4439

Not just a swatch — here's how #BC4439 works with other colors. Named schemes with #BC4439 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #BC4439 Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Rust as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #BC4439 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Rust anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BC4439 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Rust plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BC4439 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2D

Rust sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BC4439 Secondary #BB8F89 Support #9B9186 Ink #17140F

Rust is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rust carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BC4439 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 93/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 40/100

Low

Middle-weight — neither delicate nor heavy.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 73/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 62/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 42/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 98/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BC4439

For UI

For branding

For interior

For fashion

People also use #BC4439 with

Mulberry Caramel Verdigris Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.2:1. Use

Subtle surface Use #EFDCDA for cards and hover fills. Tint 80

Avoid beside #BB703A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BC4439 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BC4439;
  --color-base-rgb: 188 68 57;
  --color-base-oklch: oklch(55.1% 0.157 28.4);
  --color-50: #FCF4F3;
  --color-100: #F6E1DF;
  --color-200: #ECC4C1;
  --color-300: #DA9B95;
  --color-400: #C5746D;
  --color-500: #A9544C;
  --color-600: #824540;
  --color-700: #5D3632;
  --color-800: #3D2624;
  --color-900: #261917;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  rust: {
    50: '#FCF4F3',
    100: '#F6E1DF',
    200: '#ECC4C1',
    300: '#DA9B95',
    400: '#C5746D',
    500: '#A9544C',
    600: '#824540',
    700: '#5D3632',
    800: '#3D2624',
    900: '#261917',
  },
}

$base: #BC4439;
$base-ink: #FFFFFF;
$base-50: #FCF4F3;
$base-100: #F6E1DF;
$base-200: #ECC4C1;
$base-300: #DA9B95;
$base-400: #C5746D;
$base-500: #A9544C;
$base-600: #824540;
$base-700: #5D3632;
$base-800: #3D2624;
$base-900: #261917;
$base-hover: #96372E;
$base-subtle: #E7CAC7;

{
    "color": {
        "base": {
            "value": "#BC4439",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF4F3",
                "type": "color"
            },
            "100": {
                "value": "#F6E1DF",
                "type": "color"
            },
            "200": {
                "value": "#ECC4C1",
                "type": "color"
            },
            "300": {
                "value": "#DA9B95",
                "type": "color"
            },
            "400": {
                "value": "#C5746D",
                "type": "color"
            },
            "500": {
                "value": "#A9544C",
                "type": "color"
            },
            "600": {
                "value": "#824540",
                "type": "color"
            },
            "700": {
                "value": "#5D3632",
                "type": "color"
            },
            "800": {
                "value": "#3D2624",
                "type": "color"
            },
            "900": {
                "value": "#261917",
                "type": "color"
            }
        }
    }
}

Palettes built on #BC4439

Color Lab

Pairs with #BC4439

UI roles & guardrails

In real applications

Scales

Every model

Export