Nearest named color: Brick Red
#BC494F
#BC494F
Nearest named
Brick Red
Family
Red
Lightness
56.1%
Chroma
0.148
Hue angle
20.2°
Temperature
Warm
Contrast on white
5.00:1 · AA
Contrast on black
3.72:1 · AA Large
Web-safe
#CC3366
CSS oklch()
56% 0.15 20

#BC494F is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #BC494F

Not just a swatch — here's how #BC494F works with other colors. Named schemes with #BC494F in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Brick Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Brick Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Brick Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Brick Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Brick Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Brick Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BC494F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 88/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 42/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 45/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 65/100
High
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 65/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 49/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 40/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 98/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 13/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BC494F

For UI
For branding
For interior
For fashion
People also use #BC494F with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.0:1. Use
Subtle surface Use #EEDEDF for cards and hover fills. Tint 80
Avoid beside #BC6949 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BC494F at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BC494F;
  --color-base-rgb: 188 73 79;
  --color-base-oklch: oklch(56.1% 0.148 20.2);
  --color-50: #FBF3F4;
  --color-100: #F5E1E2;
  --color-200: #E9C4C5;
  --color-300: #D59A9D;
  --color-400: #BF7377;
  --color-500: #A35256;
  --color-600: #7E4447;
  --color-700: #5A3537;
  --color-800: #3C2526;
  --color-900: #251819;
  --color-on-base: #FFFFFF;
}