#BC7787 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC7787 works with other colors. Named schemes with #BC7787 in its natural role, and a note on why the supporting colors balance it.
Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Rose Gold as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.
How #BC7787 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC7787 at work across the surfaces designers actually ship.
:root {
--color-base: #BC7787;
--color-base-rgb: 188 119 135;
--color-base-oklch: oklch(64.7% 0.089 4.8);
--color-50: #FAF4F6;
--color-100: #F2E3E7;
--color-200: #E4C8CF;
--color-300: #CEA2AC;
--color-400: #B57D8A;
--color-500: #985C6A;
--color-600: #764C56;
--color-700: #553A40;
--color-800: #39282C;
--color-900: #231A1C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
rose-gold: {
50: '#FAF4F6',
100: '#F2E3E7',
200: '#E4C8CF',
300: '#CEA2AC',
400: '#B57D8A',
500: '#985C6A',
600: '#764C56',
700: '#553A40',
800: '#39282C',
900: '#231A1C',
},
}
$base: #BC7787; $base-ink: #141310; $base-50: #FAF4F6; $base-100: #F2E3E7; $base-200: #E4C8CF; $base-300: #CEA2AC; $base-400: #B57D8A; $base-500: #985C6A; $base-600: #764C56; $base-700: #553A40; $base-800: #39282C; $base-900: #231A1C; $base-hover: #A45164; $base-subtle: #E8D8DC;
{
"color": {
"base": {
"value": "#BC7787",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4F6",
"type": "color"
},
"100": {
"value": "#F2E3E7",
"type": "color"
},
"200": {
"value": "#E4C8CF",
"type": "color"
},
"300": {
"value": "#CEA2AC",
"type": "color"
},
"400": {
"value": "#B57D8A",
"type": "color"
},
"500": {
"value": "#985C6A",
"type": "color"
},
"600": {
"value": "#764C56",
"type": "color"
},
"700": {
"value": "#553A40",
"type": "color"
},
"800": {
"value": "#39282C",
"type": "color"
},
"900": {
"value": "#231A1C",
"type": "color"
}
}
}
}