#BC77AD is a mid-toned, temperate rose. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BC77AD works with other colors. Named schemes with #BC77AD in its natural role, and a note on why the supporting colors balance it.
This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Pale Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.
How #BC77AD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC77AD at work across the surfaces designers actually ship.
:root {
--color-base: #BC77AD;
--color-base-rgb: 188 119 173;
--color-base-oklch: oklch(66.0% 0.111 335.1);
--color-50: #FAF4F9;
--color-100: #F2E3EF;
--color-200: #E4C8DE;
--color-300: #CEA2C4;
--color-400: #B57DA9;
--color-500: #985C8B;
--color-600: #764C6D;
--color-700: #553A4F;
--color-800: #392835;
--color-900: #231A21;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
pale-violet-red: {
50: '#FAF4F9',
100: '#F2E3EF',
200: '#E4C8DE',
300: '#CEA2C4',
400: '#B57DA9',
500: '#985C8B',
600: '#764C6D',
700: '#553A4F',
800: '#392835',
900: '#231A21',
},
}
$base: #BC77AD; $base-ink: #141310; $base-50: #FAF4F9; $base-100: #F2E3EF; $base-200: #E4C8DE; $base-300: #CEA2C4; $base-400: #B57DA9; $base-500: #985C8B; $base-600: #764C6D; $base-700: #553A4F; $base-800: #392835; $base-900: #231A21; $base-hover: #A45192; $base-subtle: #E8D8E5;
{
"color": {
"base": {
"value": "#BC77AD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4F9",
"type": "color"
},
"100": {
"value": "#F2E3EF",
"type": "color"
},
"200": {
"value": "#E4C8DE",
"type": "color"
},
"300": {
"value": "#CEA2C4",
"type": "color"
},
"400": {
"value": "#B57DA9",
"type": "color"
},
"500": {
"value": "#985C8B",
"type": "color"
},
"600": {
"value": "#764C6D",
"type": "color"
},
"700": {
"value": "#553A4F",
"type": "color"
},
"800": {
"value": "#392835",
"type": "color"
},
"900": {
"value": "#231A21",
"type": "color"
}
}
}
}