Nearest named color: Heliotrope
#BC77FD
#BC77FD
Nearest named
Heliotrope
Family
Purple
Lightness
69.8%
Chroma
0.197
Hue angle
305.7°
Temperature
Neutral-leaning
Contrast on white
2.92:1 · Fail
Contrast on black
6.37:1 · AA
Web-safe
#CC66FF
CSS oklch()
70% 0.20 306

#BC77FD is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #BC77FD

Not just a swatch — here's how #BC77FD works with other colors. Named schemes with #BC77FD in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Heliotrope keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.

Minimal Editorial Surface · 5 colors

Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #BC77FD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 38/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 44/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 32/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 24/100
Low
Clean and current — no dusty, aged cast.
Luxury 34/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 76/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 54/100
Moderate
Workable accent with care around contrast.
Surface fit 26/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BC77FD

For UI
For branding
For interior
For fashion
People also use #BC77FD with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.4:1. Use
Subtle surface Use #F2E8FB for cards and hover fills. Tint 80
Avoid beside #E977FD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BC77FD at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BC77FD;
  --color-base-rgb: 188 119 253;
  --color-base-oklch: oklch(69.8% 0.197 305.7);
  --color-50: #F8F0FE;
  --color-100: #EBD8FD;
  --color-200: #D7B1FC;
  --color-300: #BA79F6;
  --color-400: #9C49E9;
  --color-500: #7D25D0;
  --color-600: #63259D;
  --color-700: #49206F;
  --color-800: #311948;
  --color-900: #1F112C;
  --color-on-base: #141310;
}