#BC7AF3 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #BC7AF3 works with other colors. Named schemes with #BC7AF3 in its natural role, and a note on why the supporting colors balance it.
Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Heliotrope keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
How #BC7AF3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BC7AF3 at work across the surfaces designers actually ship.
:root {
--color-base: #BC7AF3;
--color-base-rgb: 188 122 243;
--color-base-oklch: oklch(69.7% 0.181 307.5);
--color-50: #F8F0FE;
--color-100: #ECD9FD;
--color-200: #DAB4F8;
--color-300: #BD82ED;
--color-400: #A054DE;
--color-500: #8231C3;
--color-600: #662D95;
--color-700: #4B2669;
--color-800: #321C44;
--color-900: #20132A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#F8F0FE',
100: '#ECD9FD',
200: '#DAB4F8',
300: '#BD82ED',
400: '#A054DE',
500: '#8231C3',
600: '#662D95',
700: '#4B2669',
800: '#321C44',
900: '#20132A',
},
}
$base: #BC7AF3; $base-ink: #141310; $base-50: #F8F0FE; $base-100: #ECD9FD; $base-200: #DAB4F8; $base-300: #BD82ED; $base-400: #A054DE; $base-500: #8231C3; $base-600: #662D95; $base-700: #4B2669; $base-800: #321C44; $base-900: #20132A; $base-hover: #9C39ED; $base-subtle: #EBDCF7;
{
"color": {
"base": {
"value": "#BC7AF3",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#ECD9FD",
"type": "color"
},
"200": {
"value": "#DAB4F8",
"type": "color"
},
"300": {
"value": "#BD82ED",
"type": "color"
},
"400": {
"value": "#A054DE",
"type": "color"
},
"500": {
"value": "#8231C3",
"type": "color"
},
"600": {
"value": "#662D95",
"type": "color"
},
"700": {
"value": "#4B2669",
"type": "color"
},
"800": {
"value": "#321C44",
"type": "color"
},
"900": {
"value": "#20132A",
"type": "color"
}
}
}
}