What color is #BD040A?

#BD040A is a dark, vivid red. In RGB it is rgb(189, 4, 10), and in HSL hsl(358, 96%, 38%).

Is #BD040A accessible as text?

On white, #BD040A has a contrast ratio of 6.59:1 (passes WCAG AA for body text); on black it is 3.19:1 (fails). For text placed on #BD040A, use white for the best readability.

What is the closest Tailwind color to #BD040A?

The nearest Tailwind CSS token is red-700 (#C10007).

What colors go well with #BD040A?

#BD040A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #04BEB8. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD040A below.

Is #BD040A good for buttons?

#BD040A works well for buttons and highlights, but use white text on #BD040A — black text only reaches 3.19:1, below the 4.5:1 needed for normal-size labels.

Is #BD040A the same as CSS firebrick?

No — #BD040A is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BD040A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD040A

Not just a swatch — here's how #BD040A works with other colors. Named schemes with #BD040A in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BD040A Secondary #E76F53 Accent #EA9C35 Anchor #5C3950 Surface #F4E8D6

Firebrick glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #BD040A Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Firebrick anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD040A Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Firebrick plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BD040A Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2D

Firebrick sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD040A Secondary #B57D74 Support #9B9186 Ink #17140F

Firebrick is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Firebrick carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD040A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 96/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 29/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 79/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD040A

For UI

For branding

For interior

For fashion

People also use #BD040A with

Deep Pink Ginger Persian Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.6:1. Use

Subtle surface Use #F5CACB for cards and hover fills. Tint 80

Avoid beside #BE3C04 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD040A at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD040A;
  --color-base-rgb: 189 4 10;
  --color-base-oklch: oklch(50.3% 0.204 28.4);
  --color-50: #FEF0F1;
  --color-100: #FDD8D9;
  --color-200: #FCB1B3;
  --color-300: #F67A7E;
  --color-400: #E84A4F;
  --color-500: #CF262C;
  --color-600: #9D2529;
  --color-700: #6E2123;
  --color-800: #48191B;
  --color-900: #2C1212;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  firebrick: {
    50: '#FEF0F1',
    100: '#FDD8D9',
    200: '#FCB1B3',
    300: '#F67A7E',
    400: '#E84A4F',
    500: '#CF262C',
    600: '#9D2529',
    700: '#6E2123',
    800: '#48191B',
    900: '#2C1212',
  },
}

$base: #BD040A;
$base-ink: #FFFFFF;
$base-50: #FEF0F1;
$base-100: #FDD8D9;
$base-200: #FCB1B3;
$base-300: #F67A7E;
$base-400: #E84A4F;
$base-500: #CF262C;
$base-600: #9D2529;
$base-700: #6E2123;
$base-800: #48191B;
$base-900: #2C1212;
$base-hover: #980308;
$base-subtle: #F2ADAF;

{
    "color": {
        "base": {
            "value": "#BD040A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F1",
                "type": "color"
            },
            "100": {
                "value": "#FDD8D9",
                "type": "color"
            },
            "200": {
                "value": "#FCB1B3",
                "type": "color"
            },
            "300": {
                "value": "#F67A7E",
                "type": "color"
            },
            "400": {
                "value": "#E84A4F",
                "type": "color"
            },
            "500": {
                "value": "#CF262C",
                "type": "color"
            },
            "600": {
                "value": "#9D2529",
                "type": "color"
            },
            "700": {
                "value": "#6E2123",
                "type": "color"
            },
            "800": {
                "value": "#48191B",
                "type": "color"
            },
            "900": {
                "value": "#2C1212",
                "type": "color"
            }
        }
    }
}