What color is #BD0445?

#BD0445 is a dark, vivid rose. In RGB it is rgb(189, 4, 69), and in HSL hsl(339, 96%, 38%).

Is #BD0445 accessible as text?

On white, #BD0445 has a contrast ratio of 6.43:1 (passes WCAG AA for body text); on black it is 3.27:1 (fails). For text placed on #BD0445, use white for the best readability.

What is the closest Tailwind color to #BD0445?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BD0445?

#BD0445 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #04BE7D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD0445 below.

Is #BD0445 good for buttons?

#BD0445 works well for buttons and highlights, but use white text on #BD0445 — black text only reaches 3.27:1, below the 4.5:1 needed for normal-size labels.

Is #BD0445 the same as CSS firebrick?

No — #BD0445 is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BD0445 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD0445

Not just a swatch — here's how #BD0445 works with other colors. Named schemes with #BD0445 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BD0445 Secondary #E86E57 Accent #EC9A38 Anchor #5C3A52 Surface #F5E8D6

Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #BD0445 Anchor #3A2A21 Surface #F1E2D1 Accent #989664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD0445 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BD0445 Surface #F4E6D6 Anchor #5E2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD0445 Secondary #B67D83 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD0445 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 90/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 18/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 78/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 85/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD0445

For UI

For branding

For interior

For fashion

People also use #BD0445 with

Magenta Rust Jade Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.4:1. Use

Subtle surface Use #F5CAD9 for cards and hover fills. Tint 80

Avoid beside #BE0407 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD0445 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD0445;
  --color-base-rgb: 189 4 69;
  --color-base-oklch: oklch(51.0% 0.202 12.5);
  --color-50: #FEF0F5;
  --color-100: #FDD8E5;
  --color-200: #FCB1CB;
  --color-300: #F67AA5;
  --color-400: #E84A81;
  --color-500: #CF2661;
  --color-600: #9D254F;
  --color-700: #6E213C;
  --color-800: #48192A;
  --color-900: #2C121B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FEF0F5',
    100: '#FDD8E5',
    200: '#FCB1CB',
    300: '#F67AA5',
    400: '#E84A81',
    500: '#CF2661',
    600: '#9D254F',
    700: '#6E213C',
    800: '#48192A',
    900: '#2C121B',
  },
}

$base: #BD0445;
$base-ink: #FFFFFF;
$base-50: #FEF0F5;
$base-100: #FDD8E5;
$base-200: #FCB1CB;
$base-300: #F67AA5;
$base-400: #E84A81;
$base-500: #CF2661;
$base-600: #9D254F;
$base-700: #6E213C;
$base-800: #48192A;
$base-900: #2C121B;
$base-hover: #980337;
$base-subtle: #F2ADC5;

{
    "color": {
        "base": {
            "value": "#BD0445",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F5",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E5",
                "type": "color"
            },
            "200": {
                "value": "#FCB1CB",
                "type": "color"
            },
            "300": {
                "value": "#F67AA5",
                "type": "color"
            },
            "400": {
                "value": "#E84A81",
                "type": "color"
            },
            "500": {
                "value": "#CF2661",
                "type": "color"
            },
            "600": {
                "value": "#9D254F",
                "type": "color"
            },
            "700": {
                "value": "#6E213C",
                "type": "color"
            },
            "800": {
                "value": "#48192A",
                "type": "color"
            },
            "900": {
                "value": "#2C121B",
                "type": "color"
            }
        }
    }
}