What color is #BD045A?

#BD045A is a dark, vivid pink. In RGB it is rgb(189, 4, 90), and in HSL hsl(332, 96%, 38%).

Is #BD045A accessible as text?

On white, #BD045A has a contrast ratio of 6.31:1 (passes WCAG AA for body text); on black it is 3.33:1 (fails). For text placed on #BD045A, use white for the best readability.

What is the closest Tailwind color to #BD045A?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #BD045A?

#BD045A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #04BE67. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD045A below.

Is #BD045A good for buttons?

#BD045A works well for buttons and highlights, but use white text on #BD045A — black text only reaches 3.33:1, below the 4.5:1 needed for normal-size labels.

Is #BD045A the same as CSS mediumvioletred?

No — #BD045A is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#BD045A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD045A

Not just a swatch — here's how #BD045A works with other colors. Named schemes with #BD045A in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BD045A Secondary #E86D5A Accent #ED9A3A Anchor #5B3A52 Surface #F5E8D6

Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #BD045A Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #BD045A Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD045A Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD045A Secondary #B77E8C Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD045A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 11/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 33/100

Low

A faint retro warmth without tipping into sepia.

Luxury 49/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 79/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD045A

For UI

For branding

For interior

For fashion

People also use #BD045A with

Magenta Firebrick Jade Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.3:1. Use

Subtle surface Use #F5CADE for cards and hover fills. Tint 80

Avoid beside #BE041D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD045A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD045A;
  --color-base-rgb: 189 4 90;
  --color-base-oklch: oklch(51.5% 0.206 3.9);
  --color-50: #FEF0F7;
  --color-100: #FDD8E9;
  --color-200: #FCB1D4;
  --color-300: #F67AB3;
  --color-400: #E84A94;
  --color-500: #CF2675;
  --color-600: #9D255D;
  --color-700: #6E2145;
  --color-800: #48192F;
  --color-900: #2C121E;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FEF0F7',
    100: '#FDD8E9',
    200: '#FCB1D4',
    300: '#F67AB3',
    400: '#E84A94',
    500: '#CF2675',
    600: '#9D255D',
    700: '#6E2145',
    800: '#48192F',
    900: '#2C121E',
  },
}

$base: #BD045A;
$base-ink: #FFFFFF;
$base-50: #FEF0F7;
$base-100: #FDD8E9;
$base-200: #FCB1D4;
$base-300: #F67AB3;
$base-400: #E84A94;
$base-500: #CF2675;
$base-600: #9D255D;
$base-700: #6E2145;
$base-800: #48192F;
$base-900: #2C121E;
$base-hover: #980349;
$base-subtle: #F2ADCD;

{
    "color": {
        "base": {
            "value": "#BD045A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F7",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E9",
                "type": "color"
            },
            "200": {
                "value": "#FCB1D4",
                "type": "color"
            },
            "300": {
                "value": "#F67AB3",
                "type": "color"
            },
            "400": {
                "value": "#E84A94",
                "type": "color"
            },
            "500": {
                "value": "#CF2675",
                "type": "color"
            },
            "600": {
                "value": "#9D255D",
                "type": "color"
            },
            "700": {
                "value": "#6E2145",
                "type": "color"
            },
            "800": {
                "value": "#48192F",
                "type": "color"
            },
            "900": {
                "value": "#2C121E",
                "type": "color"
            }
        }
    }
}