#BD0589 is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #BD0589 works with other colors. Named schemes with #BD0589 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #BD0589 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BD0589 at work across the surfaces designers actually ship.
:root {
--color-base: #BD0589;
--color-base-rgb: 189 5 137;
--color-base-oklch: oklch(53.3% 0.224 345.2);
--color-50: #FEF0FA;
--color-100: #FDD8F3;
--color-200: #FCB1E6;
--color-300: #F57AD2;
--color-400: #E84ABB;
--color-500: #CE279F;
--color-600: #9C267B;
--color-700: #6E2158;
--color-800: #471A3A;
--color-900: #2B1224;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF0FA',
100: '#FDD8F3',
200: '#FCB1E6',
300: '#F57AD2',
400: '#E84ABB',
500: '#CE279F',
600: '#9C267B',
700: '#6E2158',
800: '#471A3A',
900: '#2B1224',
},
}
$base: #BD0589; $base-ink: #FFFFFF; $base-50: #FEF0FA; $base-100: #FDD8F3; $base-200: #FCB1E6; $base-300: #F57AD2; $base-400: #E84ABB; $base-500: #CE279F; $base-600: #9C267B; $base-700: #6E2158; $base-800: #471A3A; $base-900: #2B1224; $base-hover: #97046D; $base-subtle: #F2ADDE;
{
"color": {
"base": {
"value": "#BD0589",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FA",
"type": "color"
},
"100": {
"value": "#FDD8F3",
"type": "color"
},
"200": {
"value": "#FCB1E6",
"type": "color"
},
"300": {
"value": "#F57AD2",
"type": "color"
},
"400": {
"value": "#E84ABB",
"type": "color"
},
"500": {
"value": "#CE279F",
"type": "color"
},
"600": {
"value": "#9C267B",
"type": "color"
},
"700": {
"value": "#6E2158",
"type": "color"
},
"800": {
"value": "#471A3A",
"type": "color"
},
"900": {
"value": "#2B1224",
"type": "color"
}
}
}
}