What color is #BD072E?

#BD072E is a dark, vivid rose. In RGB it is rgb(189, 7, 46), and in HSL hsl(347, 93%, 38%).

Is #BD072E accessible as text?

On white, #BD072E has a contrast ratio of 6.49:1 (passes WCAG AA for body text); on black it is 3.23:1 (fails). For text placed on #BD072E, use white for the best readability.

What is the closest Tailwind color to #BD072E?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BD072E?

#BD072E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #07BB94. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD072E below.

Is #BD072E good for buttons?

#BD072E works well for buttons and highlights, but use white text on #BD072E — black text only reaches 3.23:1, below the 4.5:1 needed for normal-size labels.

Is #BD072E the same as CSS firebrick?

No — #BD072E is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BD072E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD072E

Not just a swatch — here's how #BD072E works with other colors. Named schemes with #BD072E in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BD072E Secondary #E76E55 Accent #EB9B36 Anchor #5C3951 Surface #F5E8D6

Cardinal glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #BD072E Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Cardinal anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD072E Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Cardinal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BD072E Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Cardinal sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD072E Secondary #B57D7C Support #9B9087 Ink #17140F

Cardinal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cardinal carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD072E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 94/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 26/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 78/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 85/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD072E

For UI

For branding

For interior

For fashion

People also use #BD072E with

Byzantine Mahogany Persian Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.5:1. Use

Subtle surface Use #F5CAD3 for cards and hover fills. Tint 80

Avoid beside #BB1C07 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD072E at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD072E;
  --color-base-rgb: 189 7 46;
  --color-base-oklch: oklch(50.7% 0.201 20.9);
  --color-50: #FEF0F3;
  --color-100: #FDD8E0;
  --color-200: #FCB1C1;
  --color-300: #F47C96;
  --color-400: #E64C6D;
  --color-500: #CC294C;
  --color-600: #9B2740;
  --color-700: #6D2232;
  --color-800: #471A24;
  --color-900: #2B1217;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cardinal: {
    50: '#FEF0F3',
    100: '#FDD8E0',
    200: '#FCB1C1',
    300: '#F47C96',
    400: '#E64C6D',
    500: '#CC294C',
    600: '#9B2740',
    700: '#6D2232',
    800: '#471A24',
    900: '#2B1217',
  },
}

$base: #BD072E;
$base-ink: #FFFFFF;
$base-50: #FEF0F3;
$base-100: #FDD8E0;
$base-200: #FCB1C1;
$base-300: #F47C96;
$base-400: #E64C6D;
$base-500: #CC294C;
$base-600: #9B2740;
$base-700: #6D2232;
$base-800: #471A24;
$base-900: #2B1217;
$base-hover: #960525;
$base-subtle: #F1AEBD;

{
    "color": {
        "base": {
            "value": "#BD072E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F3",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E0",
                "type": "color"
            },
            "200": {
                "value": "#FCB1C1",
                "type": "color"
            },
            "300": {
                "value": "#F47C96",
                "type": "color"
            },
            "400": {
                "value": "#E64C6D",
                "type": "color"
            },
            "500": {
                "value": "#CC294C",
                "type": "color"
            },
            "600": {
                "value": "#9B2740",
                "type": "color"
            },
            "700": {
                "value": "#6D2232",
                "type": "color"
            },
            "800": {
                "value": "#471A24",
                "type": "color"
            },
            "900": {
                "value": "#2B1217",
                "type": "color"
            }
        }
    }
}