#BD0747 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BD0747 works with other colors. Named schemes with #BD0747 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BD0747 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BD0747 at work across the surfaces designers actually ship.
:root {
--color-base: #BD0747;
--color-base-rgb: 189 7 71;
--color-base-oklch: oklch(51.1% 0.201 11.9);
--color-50: #FEF0F5;
--color-100: #FDD8E5;
--color-200: #FCB1CB;
--color-300: #F47CA6;
--color-400: #E64C82;
--color-500: #CC2962;
--color-600: #9B2750;
--color-700: #6D223C;
--color-800: #471A2A;
--color-900: #2B121B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F5',
100: '#FDD8E5',
200: '#FCB1CB',
300: '#F47CA6',
400: '#E64C82',
500: '#CC2962',
600: '#9B2750',
700: '#6D223C',
800: '#471A2A',
900: '#2B121B',
},
}
$base: #BD0747; $base-ink: #FFFFFF; $base-50: #FEF0F5; $base-100: #FDD8E5; $base-200: #FCB1CB; $base-300: #F47CA6; $base-400: #E64C82; $base-500: #CC2962; $base-600: #9B2750; $base-700: #6D223C; $base-800: #471A2A; $base-900: #2B121B; $base-hover: #960538; $base-subtle: #F1AEC6;
{
"color": {
"base": {
"value": "#BD0747",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E5",
"type": "color"
},
"200": {
"value": "#FCB1CB",
"type": "color"
},
"300": {
"value": "#F47CA6",
"type": "color"
},
"400": {
"value": "#E64C82",
"type": "color"
},
"500": {
"value": "#CC2962",
"type": "color"
},
"600": {
"value": "#9B2750",
"type": "color"
},
"700": {
"value": "#6D223C",
"type": "color"
},
"800": {
"value": "#471A2A",
"type": "color"
},
"900": {
"value": "#2B121B",
"type": "color"
}
}
}
}