#BD075C is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BD075C works with other colors. Named schemes with #BD075C in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BD075C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BD075C at work across the surfaces designers actually ship.
:root {
--color-base: #BD075C;
--color-base-rgb: 189 7 92;
--color-base-oklch: oklch(51.7% 0.205 3.2);
--color-50: #FEF0F7;
--color-100: #FDD8E9;
--color-200: #FCB1D4;
--color-300: #F47CB4;
--color-400: #E64C94;
--color-500: #CC2975;
--color-600: #9B275D;
--color-700: #6D2245;
--color-800: #471A2F;
--color-900: #2B121E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F7',
100: '#FDD8E9',
200: '#FCB1D4',
300: '#F47CB4',
400: '#E64C94',
500: '#CC2975',
600: '#9B275D',
700: '#6D2245',
800: '#471A2F',
900: '#2B121E',
},
}
$base: #BD075C; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8E9; $base-200: #FCB1D4; $base-300: #F47CB4; $base-400: #E64C94; $base-500: #CC2975; $base-600: #9B275D; $base-700: #6D2245; $base-800: #471A2F; $base-900: #2B121E; $base-hover: #960549; $base-subtle: #F1AECD;
{
"color": {
"base": {
"value": "#BD075C",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8E9",
"type": "color"
},
"200": {
"value": "#FCB1D4",
"type": "color"
},
"300": {
"value": "#F47CB4",
"type": "color"
},
"400": {
"value": "#E64C94",
"type": "color"
},
"500": {
"value": "#CC2975",
"type": "color"
},
"600": {
"value": "#9B275D",
"type": "color"
},
"700": {
"value": "#6D2245",
"type": "color"
},
"800": {
"value": "#471A2F",
"type": "color"
},
"900": {
"value": "#2B121E",
"type": "color"
}
}
}
}