What color is #BD107B?

#BD107B is a medium, vivid pink. In RGB it is rgb(189, 16, 123), and in HSL hsl(323, 84%, 40%).

Is #BD107B accessible as text?

On white, #BD107B has a contrast ratio of 5.96:1 (passes WCAG AA for body text); on black it is 3.52:1 (fails). For text placed on #BD107B, use white for the best readability.

What is the closest Tailwind color to #BD107B?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #BD107B?

#BD107B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #10BC52. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD107B below.

Is #BD107B good for buttons?

#BD107B works well for buttons and highlights, but use white text on #BD107B — black text only reaches 3.52:1, below the 4.5:1 needed for normal-size labels.

Is #BD107B the same as CSS mediumvioletred?

No — #BD107B is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#BD107B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD107B

Not just a swatch — here's how #BD107B works with other colors. Named schemes with #BD107B in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BD107B Secondary #E86D5E Accent #EF983D Anchor #5B3A53 Surface #F5E8D7

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #BD107B Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #BD107B Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD107B Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2232

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD107B Secondary #B9829B Support #9C9087 Ink #17140F

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD107B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 82/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD107B

For UI

For branding

For interior

For fashion

People also use #BD107B with

Electric Purple Firebrick Jade Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.0:1. Use

Subtle surface Use #F3CEE5 for cards and hover fills. Tint 80

Avoid beside #BC1041 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD107B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD107B;
  --color-base-rgb: 189 16 123;
  --color-base-oklch: oklch(53.0% 0.213 350.8);
  --color-50: #FEF0F9;
  --color-100: #FDD8EF;
  --color-200: #F8B4DE;
  --color-300: #EE81C4;
  --color-400: #DF53A9;
  --color-500: #C4308C;
  --color-600: #952D6D;
  --color-700: #69254F;
  --color-800: #451C35;
  --color-900: #2A1321;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  medium-violet-red: {
    50: '#FEF0F9',
    100: '#FDD8EF',
    200: '#F8B4DE',
    300: '#EE81C4',
    400: '#DF53A9',
    500: '#C4308C',
    600: '#952D6D',
    700: '#69254F',
    800: '#451C35',
    900: '#2A1321',
  },
}

$base: #BD107B;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8EF;
$base-200: #F8B4DE;
$base-300: #EE81C4;
$base-400: #DF53A9;
$base-500: #C4308C;
$base-600: #952D6D;
$base-700: #69254F;
$base-800: #451C35;
$base-900: #2A1321;
$base-hover: #960D62;
$base-subtle: #EEB4D8;

{
    "color": {
        "base": {
            "value": "#BD107B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EF",
                "type": "color"
            },
            "200": {
                "value": "#F8B4DE",
                "type": "color"
            },
            "300": {
                "value": "#EE81C4",
                "type": "color"
            },
            "400": {
                "value": "#DF53A9",
                "type": "color"
            },
            "500": {
                "value": "#C4308C",
                "type": "color"
            },
            "600": {
                "value": "#952D6D",
                "type": "color"
            },
            "700": {
                "value": "#69254F",
                "type": "color"
            },
            "800": {
                "value": "#451C35",
                "type": "color"
            },
            "900": {
                "value": "#2A1321",
                "type": "color"
            }
        }
    }
}