#BD10DB is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #BD10DB works with other colors. Named schemes with #BD10DB in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Electric Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #BD10DB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BD10DB at work across the surfaces designers actually ship.
:root {
--color-base: #BD10DB;
--color-base-rgb: 189 16 219;
--color-base-oklch: oklch(58.3% 0.273 320.3);
--color-50: #FCF0FE;
--color-100: #F8D8FD;
--color-200: #EFB3F9;
--color-300: #DE80EF;
--color-400: #CB52E0;
--color-500: #AF2FC6;
--color-600: #862B96;
--color-700: #60256A;
--color-800: #3F1C45;
--color-900: #27132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FCF0FE',
100: '#F8D8FD',
200: '#EFB3F9',
300: '#DE80EF',
400: '#CB52E0',
500: '#AF2FC6',
600: '#862B96',
700: '#60256A',
800: '#3F1C45',
900: '#27132A',
},
}
$base: #BD10DB; $base-ink: #FFFFFF; $base-50: #FCF0FE; $base-100: #F8D8FD; $base-200: #EFB3F9; $base-300: #DE80EF; $base-400: #CB52E0; $base-500: #AF2FC6; $base-600: #862B96; $base-700: #60256A; $base-800: #3F1C45; $base-900: #27132A; $base-hover: #960DAF; $base-subtle: #E9BBF1;
{
"color": {
"base": {
"value": "#BD10DB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF0FE",
"type": "color"
},
"100": {
"value": "#F8D8FD",
"type": "color"
},
"200": {
"value": "#EFB3F9",
"type": "color"
},
"300": {
"value": "#DE80EF",
"type": "color"
},
"400": {
"value": "#CB52E0",
"type": "color"
},
"500": {
"value": "#AF2FC6",
"type": "color"
},
"600": {
"value": "#862B96",
"type": "color"
},
"700": {
"value": "#60256A",
"type": "color"
},
"800": {
"value": "#3F1C45",
"type": "color"
},
"900": {
"value": "#27132A",
"type": "color"
}
}
}
}