What color is #BD183F?

#BD183F is a medium, vivid rose. In RGB it is rgb(189, 24, 63), and in HSL hsl(346, 77%, 42%).

Is #BD183F accessible as text?

On white, #BD183F has a contrast ratio of 6.24:1 (passes WCAG AA for body text); on black it is 3.37:1 (fails). For text placed on #BD183F, use white for the best readability.

What is the closest Tailwind color to #BD183F?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BD183F?

#BD183F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #19BE97. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD183F below.

Is #BD183F good for buttons?

#BD183F works well for buttons and highlights, but use white text on #BD183F — black text only reaches 3.37:1, below the 4.5:1 needed for normal-size labels.

Is #BD183F the same as CSS firebrick?

No — #BD183F is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BD183F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD183F

Not just a swatch — here's how #BD183F works with other colors. Named schemes with #BD183F in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BD183F Secondary #E76E56 Accent #EC9B37 Anchor #5C3A51 Surface #F5E8D6

Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #BD183F Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD183F Secondary #7C4829 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BD183F Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD183F Secondary #B78082 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD183F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 26/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 75/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 89/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD183F

For UI

For branding

For interior

For fashion

People also use #BD183F with

Byzantine Mahogany Jungle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.2:1. Use

Subtle surface Use #F2D1D9 for cards and hover fills. Tint 80

Avoid beside #BE2919 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD183F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD183F;
  --color-base-rgb: 189 24 63;
  --color-base-oklch: oklch(51.6% 0.194 16.2);
  --color-50: #FEF1F4;
  --color-100: #FBDAE2;
  --color-200: #F5B7C6;
  --color-300: #E9869D;
  --color-400: #D95977;
  --color-500: #BE3756;
  --color-600: #913147;
  --color-700: #662837;
  --color-800: #431E27;
  --color-900: #291419;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FEF1F4',
    100: '#FBDAE2',
    200: '#F5B7C6',
    300: '#E9869D',
    400: '#D95977',
    500: '#BE3756',
    600: '#913147',
    700: '#662837',
    800: '#431E27',
    900: '#291419',
  },
}

$base: #BD183F;
$base-ink: #FFFFFF;
$base-50: #FEF1F4;
$base-100: #FBDAE2;
$base-200: #F5B7C6;
$base-300: #E9869D;
$base-400: #D95977;
$base-500: #BE3756;
$base-600: #913147;
$base-700: #662837;
$base-800: #431E27;
$base-900: #291419;
$base-hover: #981432;
$base-subtle: #EDB9C5;

{
    "color": {
        "base": {
            "value": "#BD183F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FBDAE2",
                "type": "color"
            },
            "200": {
                "value": "#F5B7C6",
                "type": "color"
            },
            "300": {
                "value": "#E9869D",
                "type": "color"
            },
            "400": {
                "value": "#D95977",
                "type": "color"
            },
            "500": {
                "value": "#BE3756",
                "type": "color"
            },
            "600": {
                "value": "#913147",
                "type": "color"
            },
            "700": {
                "value": "#662837",
                "type": "color"
            },
            "800": {
                "value": "#431E27",
                "type": "color"
            },
            "900": {
                "value": "#291419",
                "type": "color"
            }
        }
    }
}