What color is #BD188F?

#BD188F is a medium, vivid magenta. In RGB it is rgb(189, 24, 143), and in HSL hsl(317, 77%, 42%).

Is #BD188F accessible as text?

On white, #BD188F has a contrast ratio of 5.69:1 (passes WCAG AA for body text); on black it is 3.69:1 (fails). For text placed on #BD188F, use white for the best readability.

What is the closest Tailwind color to #BD188F?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #BD188F?

#BD188F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #19BE47. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD188F below.

Is #BD188F good for buttons?

#BD188F works well for buttons and highlights, but use white text on #BD188F — black text only reaches 3.69:1, below the 4.5:1 needed for normal-size labels.

Is #BD188F the same as CSS mediumvioletred?

No — #BD188F is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#BD188F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD188F

Not just a swatch — here's how #BD188F works with other colors. Named schemes with #BD188F in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BD188F Secondary #E86C60 Accent #F0983F Anchor #5A3A53 Surface #F6E8D7

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #BD188F Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #BD188F Anchor #3B2922 Surface #F1E2D1 Accent #9B9462 Secondary #3C3833

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD188F Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD188F Secondary #BB86A5 Support #9C9087 Ink #18140F

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD188F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 50/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 25/100

Low

A faint retro warmth without tipping into sepia.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 85/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 77/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD188F

For UI

For branding

For interior

For fashion

People also use #BD188F with

Dark Orchid Cardinal Kelly Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.7:1. Use

Subtle surface Use #F2D1E9 for cards and hover fills. Tint 80

Avoid beside #BE1958 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD188F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD188F;
  --color-base-rgb: 189 24 143;
  --color-base-oklch: oklch(54.2% 0.220 343.4);
  --color-50: #FEF1FA;
  --color-100: #FBDAF2;
  --color-200: #F5B7E4;
  --color-300: #E986CD;
  --color-400: #D959B5;
  --color-500: #BE3798;
  --color-600: #913176;
  --color-700: #662855;
  --color-800: #431E38;
  --color-900: #291423;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  medium-violet-red: {
    50: '#FEF1FA',
    100: '#FBDAF2',
    200: '#F5B7E4',
    300: '#E986CD',
    400: '#D959B5',
    500: '#BE3798',
    600: '#913176',
    700: '#662855',
    800: '#431E38',
    900: '#291423',
  },
}

$base: #BD188F;
$base-ink: #FFFFFF;
$base-50: #FEF1FA;
$base-100: #FBDAF2;
$base-200: #F5B7E4;
$base-300: #E986CD;
$base-400: #D959B5;
$base-500: #BE3798;
$base-600: #913176;
$base-700: #662855;
$base-800: #431E38;
$base-900: #291423;
$base-hover: #981472;
$base-subtle: #EDB9DE;

{
    "color": {
        "base": {
            "value": "#BD188F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FA",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF2",
                "type": "color"
            },
            "200": {
                "value": "#F5B7E4",
                "type": "color"
            },
            "300": {
                "value": "#E986CD",
                "type": "color"
            },
            "400": {
                "value": "#D959B5",
                "type": "color"
            },
            "500": {
                "value": "#BE3798",
                "type": "color"
            },
            "600": {
                "value": "#913176",
                "type": "color"
            },
            "700": {
                "value": "#662855",
                "type": "color"
            },
            "800": {
                "value": "#431E38",
                "type": "color"
            },
            "900": {
                "value": "#291423",
                "type": "color"
            }
        }
    }
}