What color is #BD194D?

#BD194D is a medium, vivid rose. In RGB it is rgb(189, 25, 77), and in HSL hsl(341, 77%, 42%).

Is #BD194D accessible as text?

On white, #BD194D has a contrast ratio of 6.16:1 (passes WCAG AA for body text); on black it is 3.41:1 (fails). For text placed on #BD194D, use white for the best readability.

What is the closest Tailwind color to #BD194D?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #BD194D?

#BD194D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #19BE89. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD194D below.

Is #BD194D good for buttons?

#BD194D works well for buttons and highlights, but use white text on #BD194D — black text only reaches 3.41:1, below the 4.5:1 needed for normal-size labels.

Is #BD194D the same as CSS firebrick?

No — #BD194D is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BD194D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD194D

Not just a swatch — here's how #BD194D works with other colors. Named schemes with #BD194D in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BD194D Secondary #E86E58 Accent #EC9A39 Anchor #5B3A52 Surface #F5E8D6

Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #BD194D Surface #F4E6D6 Anchor #5E2039 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #BD194D Anchor #3B2A21 Surface #F1E2D1 Accent #989564 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD194D Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD194D Secondary #B78188 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD194D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 89/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 21/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 75/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 89/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD194D

For UI

For branding

For interior

For fashion

People also use #BD194D with

Fuchsia Mahogany Medium Sea Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.2:1. Use

Subtle surface Use #F2D1DB for cards and hover fills. Tint 80

Avoid beside #BE1B19 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD194D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD194D;
  --color-base-rgb: 189 25 77;
  --color-base-oklch: oklch(51.9% 0.195 10.7);
  --color-50: #FEF1F5;
  --color-100: #FBDAE5;
  --color-200: #F5B7CB;
  --color-300: #E986A5;
  --color-400: #D95982;
  --color-500: #BE3762;
  --color-600: #91314F;
  --color-700: #66283C;
  --color-800: #431E2A;
  --color-900: #29141B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FEF1F5',
    100: '#FBDAE5',
    200: '#F5B7CB',
    300: '#E986A5',
    400: '#D95982',
    500: '#BE3762',
    600: '#91314F',
    700: '#66283C',
    800: '#431E2A',
    900: '#29141B',
  },
}

$base: #BD194D;
$base-ink: #FFFFFF;
$base-50: #FEF1F5;
$base-100: #FBDAE5;
$base-200: #F5B7CB;
$base-300: #E986A5;
$base-400: #D95982;
$base-500: #BE3762;
$base-600: #91314F;
$base-700: #66283C;
$base-800: #431E2A;
$base-900: #29141B;
$base-hover: #98143D;
$base-subtle: #EDB9C9;

{
    "color": {
        "base": {
            "value": "#BD194D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F5",
                "type": "color"
            },
            "100": {
                "value": "#FBDAE5",
                "type": "color"
            },
            "200": {
                "value": "#F5B7CB",
                "type": "color"
            },
            "300": {
                "value": "#E986A5",
                "type": "color"
            },
            "400": {
                "value": "#D95982",
                "type": "color"
            },
            "500": {
                "value": "#BE3762",
                "type": "color"
            },
            "600": {
                "value": "#91314F",
                "type": "color"
            },
            "700": {
                "value": "#66283C",
                "type": "color"
            },
            "800": {
                "value": "#431E2A",
                "type": "color"
            },
            "900": {
                "value": "#29141B",
                "type": "color"
            }
        }
    }
}