Nearest named color: Cardinal
#BD1F2C
#BD1F2C
Nearest named
Cardinal
Family
Red
Lightness
51.6%
Chroma
0.191
Hue angle
23.8°
Temperature
Warm
Contrast on white
6.18:1 · AA
Contrast on black
3.00:1 · AA Large
Web-safe
#CC3333
CSS oklch()
52% 0.19 24

#BD1F2C is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #BD1F2C

Not just a swatch — here's how #BD1F2C works with other colors. Named schemes with #BD1F2C in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Cardinal glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Cardinal anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Cardinal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Cardinal sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Cardinal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cardinal carrying the quiet middle.

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Color Lab

How #BD1F2C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 95/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 34/100
Low
Middle-weight — neither delicate nor heavy.
Depth 51/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 36/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 42/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 50/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 74/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 90/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 9/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 79/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD1F2C

For UI
For branding
For interior
For fashion
People also use #BD1F2C with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.2:1. Use
Subtle surface Use #F1D3D5 for cards and hover fills. Tint 80
Avoid beside #BD461F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD1F2C at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BD1F2C;
  --color-base-rgb: 189 31 44;
  --color-base-oklch: oklch(51.6% 0.191 23.8);
  --color-50: #FDF1F2;
  --color-100: #FADBDE;
  --color-200: #F3B9BE;
  --color-300: #E68991;
  --color-400: #D55D67;
  --color-500: #BA3B46;
  --color-600: #8E343C;
  --color-700: #642A2F;
  --color-800: #421F22;
  --color-900: #281516;
  --color-on-base: #FFFFFF;
}