#BD28E2 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #BD28E2 works with other colors. Named schemes with #BD28E2 in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Electric Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #BD28E2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BD28E2 at work across the surfaces designers actually ship.
:root {
--color-base: #BD28E2;
--color-base-rgb: 189 40 226;
--color-base-oklch: oklch(59.8% 0.266 318.2);
--color-50: #FBF1FE;
--color-100: #F4DAFB;
--color-200: #E9B7F5;
--color-300: #D587E9;
--color-400: #BF5AD8;
--color-500: #A337BD;
--color-600: #7D3290;
--color-700: #5A2966;
--color-800: #3B1E43;
--color-900: #251429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FBF1FE',
100: '#F4DAFB',
200: '#E9B7F5',
300: '#D587E9',
400: '#BF5AD8',
500: '#A337BD',
600: '#7D3290',
700: '#5A2966',
800: '#3B1E43',
900: '#251429',
},
}
$base: #BD28E2; $base-ink: #FFFFFF; $base-50: #FBF1FE; $base-100: #F4DAFB; $base-200: #E9B7F5; $base-300: #D587E9; $base-400: #BF5AD8; $base-500: #A337BD; $base-600: #7D3290; $base-700: #5A2966; $base-800: #3B1E43; $base-900: #251429; $base-hover: #9A19BB; $base-subtle: #E7C5EF;
{
"color": {
"base": {
"value": "#BD28E2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF1FE",
"type": "color"
},
"100": {
"value": "#F4DAFB",
"type": "color"
},
"200": {
"value": "#E9B7F5",
"type": "color"
},
"300": {
"value": "#D587E9",
"type": "color"
},
"400": {
"value": "#BF5AD8",
"type": "color"
},
"500": {
"value": "#A337BD",
"type": "color"
},
"600": {
"value": "#7D3290",
"type": "color"
},
"700": {
"value": "#5A2966",
"type": "color"
},
"800": {
"value": "#3B1E43",
"type": "color"
},
"900": {
"value": "#251429",
"type": "color"
}
}
}
}