What color is #BD294E?

#BD294E is a medium rose. In RGB it is rgb(189, 41, 78), and in HSL hsl(345, 64%, 45%).

Is #BD294E accessible as text?

On white, #BD294E has a contrast ratio of 5.85:1 (passes WCAG AA for body text); on black it is 3.59:1 (fails). For text placed on #BD294E, use white for the best readability.

What is the closest Tailwind color to #BD294E?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BD294E?

#BD294E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #29BC97. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD294E below.

Is #BD294E good for buttons?

#BD294E works well for buttons and highlights, but use white text on #BD294E — black text only reaches 3.59:1, below the 4.5:1 needed for normal-size labels.

Is #BD294E the same as CSS firebrick?

No — #BD294E is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BD294E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD294E

Not just a swatch — here's how #BD294E works with other colors. Named schemes with #BD294E in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #BD294E Anchor #3A2A21 Surface #F1E2D1 Accent #989664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD294E Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #BD294E Secondary #B8622A Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Berry & Cream Lead · 5 colors

Lead #BD294E Surface #F4E6D6 Anchor #5E2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD294E Secondary #B9858A Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

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Color Lab

How #BD294E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 90/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 50/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 28/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 93/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD294E

For UI

For branding

For interior

For fashion

People also use #BD294E with

Byzantine Burnt Orange Tiffany Blue Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.8:1. Use

Subtle surface Use #F0D6DC for cards and hover fills. Tint 80

Avoid beside #BC3629 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD294E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD294E;
  --color-base-rgb: 189 41 78;
  --color-base-oklch: oklch(52.9% 0.183 12.3);
  --color-50: #FDF2F5;
  --color-100: #F8DDE4;
  --color-200: #F0BCC9;
  --color-300: #E18EA3;
  --color-400: #CE647F;
  --color-500: #B3425E;
  --color-600: #89394D;
  --color-700: #612E3A;
  --color-800: #402129;
  --color-900: #27161A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FDF2F5',
    100: '#F8DDE4',
    200: '#F0BCC9',
    300: '#E18EA3',
    400: '#CE647F',
    500: '#B3425E',
    600: '#89394D',
    700: '#612E3A',
    800: '#402129',
    900: '#27161A',
  },
}

$base: #BD294E;
$base-ink: #FFFFFF;
$base-50: #FDF2F5;
$base-100: #F8DDE4;
$base-200: #F0BCC9;
$base-300: #E18EA3;
$base-400: #CE647F;
$base-500: #B3425E;
$base-600: #89394D;
$base-700: #612E3A;
$base-800: #402129;
$base-900: #27161A;
$base-hover: #97213E;
$base-subtle: #E9C0CB;

{
    "color": {
        "base": {
            "value": "#BD294E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F5",
                "type": "color"
            },
            "100": {
                "value": "#F8DDE4",
                "type": "color"
            },
            "200": {
                "value": "#F0BCC9",
                "type": "color"
            },
            "300": {
                "value": "#E18EA3",
                "type": "color"
            },
            "400": {
                "value": "#CE647F",
                "type": "color"
            },
            "500": {
                "value": "#B3425E",
                "type": "color"
            },
            "600": {
                "value": "#89394D",
                "type": "color"
            },
            "700": {
                "value": "#612E3A",
                "type": "color"
            },
            "800": {
                "value": "#402129",
                "type": "color"
            },
            "900": {
                "value": "#27161A",
                "type": "color"
            }
        }
    }
}

Palettes built on #BD294E

Color Lab

Pairs with #BD294E

UI roles & guardrails

In real applications

Scales

Every model

Export