What color is #BD2973?

#BD2973 is a medium pink. In RGB it is rgb(189, 41, 115), and in HSL hsl(330, 64%, 45%).

Is #BD2973 accessible as text?

On white, #BD2973 has a contrast ratio of 5.63:1 (passes WCAG AA for body text); on black it is 3.73:1 (fails). For text placed on #BD2973, use white for the best readability.

What is the closest Tailwind color to #BD2973?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #BD2973?

#BD2973 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #29BC73. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD2973 below.

Is #BD2973 good for buttons?

#BD2973 works well for buttons and highlights, but use white text on #BD2973 — black text only reaches 3.73:1, below the 4.5:1 needed for normal-size labels.

Is #BD2973 the same as CSS mediumvioletred?

No — #BD2973 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#BD2973 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD2973

Not just a swatch — here's how #BD2973 works with other colors. Named schemes with #BD2973 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BD2973 Secondary #E86D5C Accent #EE993C Anchor #5B3A53 Surface #F5E8D6

Fandango glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #BD2973 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C4 Secondary #332B2E

Fandango sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #BD2973 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Fandango anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD2973 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Fandango plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD2973 Secondary #BB879A Support #9C9087 Ink #17140F

Fandango is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fandango carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD2973 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 79/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 10/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Low

A faint retro warmth without tipping into sepia.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 74/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 89/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD2973

For UI

For branding

For interior

For fashion

People also use #BD2973 with

Medium Orchid Firebrick Medium Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.6:1. Use

Subtle surface Use #F0D6E3 for cards and hover fills. Tint 80

Avoid beside #BC2942 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD2973 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD2973;
  --color-base-rgb: 189 41 115;
  --color-base-oklch: oklch(54.0% 0.192 355.6);
  --color-50: #FDF2F7;
  --color-100: #F8DDEB;
  --color-200: #F0BCD6;
  --color-300: #E18EB8;
  --color-400: #CE6499;
  --color-500: #B3427A;
  --color-600: #893961;
  --color-700: #612E47;
  --color-800: #402130;
  --color-900: #27161F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fandango: {
    50: '#FDF2F7',
    100: '#F8DDEB',
    200: '#F0BCD6',
    300: '#E18EB8',
    400: '#CE6499',
    500: '#B3427A',
    600: '#893961',
    700: '#612E47',
    800: '#402130',
    900: '#27161F',
  },
}

$base: #BD2973;
$base-ink: #FFFFFF;
$base-50: #FDF2F7;
$base-100: #F8DDEB;
$base-200: #F0BCD6;
$base-300: #E18EB8;
$base-400: #CE6499;
$base-500: #B3427A;
$base-600: #893961;
$base-700: #612E47;
$base-800: #402130;
$base-900: #27161F;
$base-hover: #97215C;
$base-subtle: #E9C0D5;

{
    "color": {
        "base": {
            "value": "#BD2973",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F7",
                "type": "color"
            },
            "100": {
                "value": "#F8DDEB",
                "type": "color"
            },
            "200": {
                "value": "#F0BCD6",
                "type": "color"
            },
            "300": {
                "value": "#E18EB8",
                "type": "color"
            },
            "400": {
                "value": "#CE6499",
                "type": "color"
            },
            "500": {
                "value": "#B3427A",
                "type": "color"
            },
            "600": {
                "value": "#893961",
                "type": "color"
            },
            "700": {
                "value": "#612E47",
                "type": "color"
            },
            "800": {
                "value": "#402130",
                "type": "color"
            },
            "900": {
                "value": "#27161F",
                "type": "color"
            }
        }
    }
}