What color is #BD2AD4?

#BD2AD4 is a medium purple. In RGB it is rgb(189, 42, 212), and in HSL hsl(292, 67%, 50%).

Is #BD2AD4 accessible as text?

On white, #BD2AD4 has a contrast ratio of 4.72:1 (passes WCAG AA for body text); on black it is 4.45:1 (fails). For text placed on #BD2AD4, use white for the best readability.

What is the closest Tailwind color to #BD2AD4?

The nearest Tailwind CSS token is fuchsia-600 (#C800DE).

What colors go well with #BD2AD4?

#BD2AD4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #41D52A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD2AD4 below.

Is #BD2AD4 good for buttons?

#BD2AD4 works well for buttons and highlights, but use white text on #BD2AD4 — black text only reaches 4.45:1, below the 4.5:1 needed for normal-size labels.

Is #BD2AD4 the same as CSS mediumorchid?

No — #BD2AD4 is not the CSS named color mediumorchid, but mediumorchid (#BA55D3) is the closest CSS named color.

#BD2AD4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD2AD4

Not just a swatch — here's how #BD2AD4 works with other colors. Named schemes with #BD2AD4 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #BD2AD4 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Medium Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #BD2AD4 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #E065F4

Medium Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Orchid.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #BD2AD4 Secondary #C295C9 Support #9C9087 Ink #18140F

Medium Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Orchid carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #BD2AD4 Secondary #E86C65 Accent #F29644 Anchor #5A3A55 Surface #F6E8D7

Medium Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #BD2AD4 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Medium Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #BD2AD4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 46/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 8/100

Very low

Clean and current — no dusty, aged cast.

Luxury 40/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 98/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 56/100

Moderate

Workable accent with care around contrast.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 71/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD2AD4

For UI

For branding

For interior

For fashion

People also use #BD2AD4 with

Slate Blue Medium Violet Red Malachite Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.7:1. Use

Subtle surface Use #EFD9F2 for cards and hover fills. Tint 80

Avoid beside #D52AB3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD2AD4 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD2AD4;
  --color-base-rgb: 189 42 212;
  --color-base-oklch: oklch(59.0% 0.253 321.7);
  --color-50: #FBF2FD;
  --color-100: #F5DCF9;
  --color-200: #EABBF1;
  --color-300: #D78CE3;
  --color-400: #C262D0;
  --color-500: #A63FB5;
  --color-600: #7F378B;
  --color-700: #5B2C62;
  --color-800: #3C2041;
  --color-900: #251628;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  medium-orchid: {
    50: '#FBF2FD',
    100: '#F5DCF9',
    200: '#EABBF1',
    300: '#D78CE3',
    400: '#C262D0',
    500: '#A63FB5',
    600: '#7F378B',
    700: '#5B2C62',
    800: '#3C2041',
    900: '#251628',
  },
}

$base: #BD2AD4;
$base-ink: #FFFFFF;
$base-50: #FBF2FD;
$base-100: #F5DCF9;
$base-200: #EABBF1;
$base-300: #D78CE3;
$base-400: #C262D0;
$base-500: #A63FB5;
$base-600: #7F378B;
$base-700: #5B2C62;
$base-800: #3C2041;
$base-900: #251628;
$base-hover: #9822AA;
$base-subtle: #E7C5EC;

{
    "color": {
        "base": {
            "value": "#BD2AD4",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF2FD",
                "type": "color"
            },
            "100": {
                "value": "#F5DCF9",
                "type": "color"
            },
            "200": {
                "value": "#EABBF1",
                "type": "color"
            },
            "300": {
                "value": "#D78CE3",
                "type": "color"
            },
            "400": {
                "value": "#C262D0",
                "type": "color"
            },
            "500": {
                "value": "#A63FB5",
                "type": "color"
            },
            "600": {
                "value": "#7F378B",
                "type": "color"
            },
            "700": {
                "value": "#5B2C62",
                "type": "color"
            },
            "800": {
                "value": "#3C2041",
                "type": "color"
            },
            "900": {
                "value": "#251628",
                "type": "color"
            }
        }
    }
}

Palettes built on #BD2AD4

Color Lab

Pairs with #BD2AD4

UI roles & guardrails

In real applications

Scales

Every model

Export