Nearest named color: Viva Magenta
#BD2E5D
#BD2E5D
Nearest named
Viva Magenta
Family
Pink
Lightness
53.7%
Chroma
0.181
Hue angle
6.3°
Temperature
Warm
Contrast on white
5.66:1 · AA
Contrast on black
3.28:1 · AA Large
Web-safe
#CC3366
CSS oklch()
54% 0.18 6

#BD2E5D is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #BD2E5D

Not just a swatch — here's how #BD2E5D works with other colors. Named schemes with #BD2E5D in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD2E5D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 86/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 36/100
Low
Middle-weight — neither delicate nor heavy.
Depth 49/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 23/100
Low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 47/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 49/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 49/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 94/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 11/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD2E5D

For UI
For branding
For interior
For fashion
People also use #BD2E5D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.7:1. Use
Subtle surface Use #F0D7DF for cards and hover fills. Tint 80
Avoid beside #BD2E2E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD2E5D at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BD2E5D;
  --color-base-rgb: 189 46 93;
  --color-base-oklch: oklch(53.7% 0.181 6.3);
  --color-50: #FCF2F6;
  --color-100: #F8DDE6;
  --color-200: #EFBDCE;
  --color-300: #DF90AA;
  --color-400: #CB6788;
  --color-500: #B04568;
  --color-600: #873B54;
  --color-700: #602F3F;
  --color-800: #3F222C;
  --color-900: #27161C;
  --color-on-base: #FFFFFF;
}