#BD3363 is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BD3363 works with other colors. Named schemes with #BD3363 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BD3363 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BD3363 at work across the surfaces designers actually ship.
:root {
--color-base: #BD3363;
--color-base-rgb: 189 51 99;
--color-base-oklch: oklch(54.3% 0.177 4.3);
--color-50: #FCF2F6;
--color-100: #F7DEE7;
--color-200: #EEBFCF;
--color-300: #DD92AC;
--color-400: #C9698B;
--color-500: #AD476B;
--color-600: #853D56;
--color-700: #5F3040;
--color-800: #3E232C;
--color-900: #26171C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FCF2F6',
100: '#F7DEE7',
200: '#EEBFCF',
300: '#DD92AC',
400: '#C9698B',
500: '#AD476B',
600: '#853D56',
700: '#5F3040',
800: '#3E232C',
900: '#26171C',
},
}
$base: #BD3363; $base-ink: #FFFFFF; $base-50: #FCF2F6; $base-100: #F7DEE7; $base-200: #EEBFCF; $base-300: #DD92AC; $base-400: #C9698B; $base-500: #AD476B; $base-600: #853D56; $base-700: #5F3040; $base-800: #3E232C; $base-900: #26171C; $base-hover: #97284F; $base-subtle: #E8C5D1;
{
"color": {
"base": {
"value": "#BD3363",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2F6",
"type": "color"
},
"100": {
"value": "#F7DEE7",
"type": "color"
},
"200": {
"value": "#EEBFCF",
"type": "color"
},
"300": {
"value": "#DD92AC",
"type": "color"
},
"400": {
"value": "#C9698B",
"type": "color"
},
"500": {
"value": "#AD476B",
"type": "color"
},
"600": {
"value": "#853D56",
"type": "color"
},
"700": {
"value": "#5F3040",
"type": "color"
},
"800": {
"value": "#3E232C",
"type": "color"
},
"900": {
"value": "#26171C",
"type": "color"
}
}
}
}