What color is #BD384A?

#BD384A is a medium red. In RGB it is rgb(189, 56, 74), and in HSL hsl(352, 54%, 48%).

Is #BD384A accessible as text?

On white, #BD384A has a contrast ratio of 5.49:1 (passes WCAG AA for body text); on black it is 3.83:1 (fails). For text placed on #BD384A, use white for the best readability.

What is the closest Tailwind color to #BD384A?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BD384A?

#BD384A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #38BCAB. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD384A below.

Is #BD384A good for buttons?

#BD384A works well for buttons and highlights, but use white text on #BD384A — black text only reaches 3.83:1, below the 4.5:1 needed for normal-size labels.

Is #BD384A the same as CSS firebrick?

No — #BD384A is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BD384A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD384A

Not just a swatch — here's how #BD384A works with other colors. Named schemes with #BD384A in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #BD384A Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD384A Secondary #7C4828 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #BD384A Secondary #B86228 Accent #797742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Berry & Cream Lead · 5 colors

Lead #BD384A Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD384A Secondary #BB8B8C Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD384A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 45/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 54/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 97/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD384A

For UI

For branding

For interior

For fashion

People also use #BD384A with

Mulberry Copper Tiffany Blue Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.5:1. Use

Subtle surface Use #EFDADD for cards and hover fills. Tint 80

Avoid beside #BC5338 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD384A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD384A;
  --color-base-rgb: 189 56 74;
  --color-base-oklch: oklch(54.2% 0.169 17.3);
  --color-50: #FCF3F4;
  --color-100: #F6DFE2;
  --color-200: #ECC0C6;
  --color-300: #DA959E;
  --color-400: #C66C78;
  --color-500: #AA4B58;
  --color-600: #833F48;
  --color-700: #5D3237;
  --color-800: #3D2327;
  --color-900: #261719;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FCF3F4',
    100: '#F6DFE2',
    200: '#ECC0C6',
    300: '#DA959E',
    400: '#C66C78',
    500: '#AA4B58',
    600: '#833F48',
    700: '#5D3237',
    800: '#3D2327',
    900: '#261719',
  },
}

$base: #BD384A;
$base-ink: #FFFFFF;
$base-50: #FCF3F4;
$base-100: #F6DFE2;
$base-200: #ECC0C6;
$base-300: #DA959E;
$base-400: #C66C78;
$base-500: #AA4B58;
$base-600: #833F48;
$base-700: #5D3237;
$base-800: #3D2327;
$base-900: #261719;
$base-hover: #972D3B;
$base-subtle: #E8C7CB;

{
    "color": {
        "base": {
            "value": "#BD384A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F4",
                "type": "color"
            },
            "100": {
                "value": "#F6DFE2",
                "type": "color"
            },
            "200": {
                "value": "#ECC0C6",
                "type": "color"
            },
            "300": {
                "value": "#DA959E",
                "type": "color"
            },
            "400": {
                "value": "#C66C78",
                "type": "color"
            },
            "500": {
                "value": "#AA4B58",
                "type": "color"
            },
            "600": {
                "value": "#833F48",
                "type": "color"
            },
            "700": {
                "value": "#5D3237",
                "type": "color"
            },
            "800": {
                "value": "#3D2327",
                "type": "color"
            },
            "900": {
                "value": "#261719",
                "type": "color"
            }
        }
    }
}

Palettes built on #BD384A

Color Lab

Pairs with #BD384A

UI roles & guardrails

In real applications

Scales

Every model

Export