What color is #BD404B?

#BD404B is a medium red. In RGB it is rgb(189, 64, 75), and in HSL hsl(355, 49%, 50%).

Is #BD404B accessible as text?

On white, #BD404B has a contrast ratio of 5.25:1 (passes WCAG AA for body text); on black it is 4.00:1 (fails). For text placed on #BD404B, use white for the best readability.

What is the closest Tailwind color to #BD404B?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BD404B?

#BD404B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #41BEB4. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD404B below.

Is #BD404B good for buttons?

#BD404B works well for buttons and highlights, but use white text on #BD404B — black text only reaches 4.00:1, below the 4.5:1 needed for normal-size labels.

Is #BD404B the same as CSS firebrick?

No — #BD404B is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BD404B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD404B

Not just a swatch — here's how #BD404B works with other colors. Named schemes with #BD404B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #BD404B Secondary #B86228 Accent #797742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Brick Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #BD404B Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Brick Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BD404B Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Brick Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BD404B Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Brick Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD404B Secondary #BC8E8E Support #9B9087 Ink #17140F

Brick Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Brick Red carrying the quiet middle.

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Color Lab

How #BD404B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 91/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 40/100

Low

Middle-weight — neither delicate nor heavy.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 55/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 60/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 43/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 98/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD404B

For UI

For branding

For interior

For fashion

People also use #BD404B with

Mulberry Copper Tiffany Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.3:1. Use

Subtle surface Use #EEDDDE for cards and hover fills. Tint 80

Avoid beside #BE6041 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD404B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD404B;
  --color-base-rgb: 189 64 75;
  --color-base-oklch: oklch(55.1% 0.160 19.1);
  --color-50: #FBF3F4;
  --color-100: #F5E0E2;
  --color-200: #EAC2C6;
  --color-300: #D7989D;
  --color-400: #C27077;
  --color-500: #A64F56;
  --color-600: #7F4247;
  --color-700: #5B3437;
  --color-800: #3C2527;
  --color-900: #251819;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  brick-red: {
    50: '#FBF3F4',
    100: '#F5E0E2',
    200: '#EAC2C6',
    300: '#D7989D',
    400: '#C27077',
    500: '#A64F56',
    600: '#7F4247',
    700: '#5B3437',
    800: '#3C2527',
    900: '#251819',
  },
}

$base: #BD404B;
$base-ink: #FFFFFF;
$base-50: #FBF3F4;
$base-100: #F5E0E2;
$base-200: #EAC2C6;
$base-300: #D7989D;
$base-400: #C27077;
$base-500: #A64F56;
$base-600: #7F4247;
$base-700: #5B3437;
$base-800: #3C2527;
$base-900: #251819;
$base-hover: #98343C;
$base-subtle: #E7CBCD;

{
    "color": {
        "base": {
            "value": "#BD404B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF3F4",
                "type": "color"
            },
            "100": {
                "value": "#F5E0E2",
                "type": "color"
            },
            "200": {
                "value": "#EAC2C6",
                "type": "color"
            },
            "300": {
                "value": "#D7989D",
                "type": "color"
            },
            "400": {
                "value": "#C27077",
                "type": "color"
            },
            "500": {
                "value": "#A64F56",
                "type": "color"
            },
            "600": {
                "value": "#7F4247",
                "type": "color"
            },
            "700": {
                "value": "#5B3437",
                "type": "color"
            },
            "800": {
                "value": "#3C2527",
                "type": "color"
            },
            "900": {
                "value": "#251819",
                "type": "color"
            }
        }
    }
}

Palettes built on #BD404B

Color Lab

Pairs with #BD404B

UI roles & guardrails

In real applications

Scales

Every model

Export