#BD4AF2 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #BD4AF2 works with other colors. Named schemes with #BD4AF2 in its natural role, and a note on why the supporting colors balance it.
Medium Orchid keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Orchid.
Medium Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Orchid carrying the quiet middle.
Medium Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #BD4AF2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BD4AF2 at work across the surfaces designers actually ship.
:root {
--color-base: #BD4AF2;
--color-base-rgb: 189 74 242;
--color-base-oklch: oklch(63.6% 0.247 312.9);
--color-50: #FAF0FE;
--color-100: #F1D8FD;
--color-200: #E3B3FA;
--color-300: #CC7FF0;
--color-400: #B351E1;
--color-500: #962EC7;
--color-600: #752B97;
--color-700: #54246B;
--color-800: #381C45;
--color-900: #23132A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-orchid: {
50: '#FAF0FE',
100: '#F1D8FD',
200: '#E3B3FA',
300: '#CC7FF0',
400: '#B351E1',
500: '#962EC7',
600: '#752B97',
700: '#54246B',
800: '#381C45',
900: '#23132A',
},
}
$base: #BD4AF2; $base-ink: #141310; $base-50: #FAF0FE; $base-100: #F1D8FD; $base-200: #E3B3FA; $base-300: #CC7FF0; $base-400: #B351E1; $base-500: #962EC7; $base-600: #752B97; $base-700: #54246B; $base-800: #381C45; $base-900: #23132A; $base-hover: #A710ED; $base-subtle: #E9CFF5;
{
"color": {
"base": {
"value": "#BD4AF2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F1D8FD",
"type": "color"
},
"200": {
"value": "#E3B3FA",
"type": "color"
},
"300": {
"value": "#CC7FF0",
"type": "color"
},
"400": {
"value": "#B351E1",
"type": "color"
},
"500": {
"value": "#962EC7",
"type": "color"
},
"600": {
"value": "#752B97",
"type": "color"
},
"700": {
"value": "#54246B",
"type": "color"
},
"800": {
"value": "#381C45",
"type": "color"
},
"900": {
"value": "#23132A",
"type": "color"
}
}
}
}