Nearest named color: Rose Gold
#BD668A
#BD668A
Nearest named
Rose Gold
Family
Pink
Lightness
62.1%
Chroma
0.118
Hue angle
354.9°
Temperature
Warm
Contrast on white
3.87:1 · AA Large
Contrast on black
4.80:1 · AA
Web-safe
#CC6699
CSS oklch()
62% 0.12 355

#BD668A is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #BD668A

Not just a swatch — here's how #BD668A works with other colors. Named schemes with #BD668A in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Rose Gold as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Rose Gold sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

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Color Lab

How #BD668A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 49/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 38/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 24/100
Low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 69/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 46/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 46/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 85/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 28/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD668A

For UI
For branding
For interior
For fashion
People also use #BD668A with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.8:1. Use
Subtle surface Use #EFE3E8 for cards and hover fills. Tint 80
Avoid beside #BD656D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD668A at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BD668A;
  --color-base-rgb: 189 102 138;
  --color-base-oklch: oklch(62.1% 0.118 354.9);
  --color-50: #FBF4F7;
  --color-100: #F3E2E9;
  --color-200: #E6C6D3;
  --color-300: #D19EB3;
  --color-400: #BA7893;
  --color-500: #9E5775;
  --color-600: #7A485D;
  --color-700: #583745;
  --color-800: #3A272F;
  --color-900: #24191E;
  --color-on-base: #141310;
}