What color is #BD7771?

#BD7771 is a medium red. In RGB it is rgb(189, 119, 113), and in HSL hsl(5, 37%, 59%).

Is #BD7771 accessible as text?

On white, #BD7771 has a contrast ratio of 3.48:1 (fails WCAG AA for body text); on black it is 6.04:1 (passes). For text placed on #BD7771, use black for the best readability.

What is the closest Tailwind color to #BD7771?

The nearest Tailwind CSS token is amber-600 (#E17100).

What colors go well with #BD7771?

#BD7771 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #70B7BD. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD7771 below.

Is #BD7771 good for buttons?

#BD7771 works well for buttons and highlights, but use black text on #BD7771 — white text only reaches 3.48:1, below the 4.5:1 needed for normal-size labels.

Is #BD7771 the same as CSS indianred?

No — #BD7771 is not the CSS named color indianred, but indianred (#CD5C5C) is the closest CSS named color.

#BD7771 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD7771

Not just a swatch — here's how #BD7771 works with other colors. Named schemes with #BD7771 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #BD7771 Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Rose Gold as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #BD7771 Surface #F0E9DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Desert Clay Center · 5 colors

Center #BD7771 Surface #E3CEA8 Secondary #B17958 Accent #98976D Anchor #3E2C21

Rose Gold holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Lead #BD7771 Accent #ADC3B2 Surface #E6D7BE Secondary #9BA09E Anchor #28324B

Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BD7771 Secondary #CBB1AE Support #9B9186 Ink #17140F

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BD7771 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 55/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 35/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 86/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 84/100

Very high

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 72/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 39/100

Low

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD7771

For UI

For branding

For interior

For fashion

People also use #BD7771 with

Puce Camel Verdigris Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.3:1. Use

Subtle surface Use #F0E5E5 for cards and hover fills. Tint 80

Avoid beside #BD9070 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD7771 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD7771;
  --color-base-rgb: 189 119 113;
  --color-base-oklch: oklch(64.2% 0.089 25.2);
  --color-50: #FAF5F4;
  --color-100: #F3E4E3;
  --color-200: #E5CAC7;
  --color-300: #CFA4A0;
  --color-400: #B87F7A;
  --color-500: #9B5F5A;
  --color-600: #784E4A;
  --color-700: #563B38;
  --color-800: #392928;
  --color-900: #241A1A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  rose-gold: {
    50: '#FAF5F4',
    100: '#F3E4E3',
    200: '#E5CAC7',
    300: '#CFA4A0',
    400: '#B87F7A',
    500: '#9B5F5A',
    600: '#784E4A',
    700: '#563B38',
    800: '#392928',
    900: '#241A1A',
  },
}

$base: #BD7771;
$base-ink: #141310;
$base-50: #FAF5F4;
$base-100: #F3E4E3;
$base-200: #E5CAC7;
$base-300: #CFA4A0;
$base-400: #B87F7A;
$base-500: #9B5F5A;
$base-600: #784E4A;
$base-700: #563B38;
$base-800: #392928;
$base-900: #241A1A;
$base-hover: #A5534C;
$base-subtle: #E8D8D7;

{
    "color": {
        "base": {
            "value": "#BD7771",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF5F4",
                "type": "color"
            },
            "100": {
                "value": "#F3E4E3",
                "type": "color"
            },
            "200": {
                "value": "#E5CAC7",
                "type": "color"
            },
            "300": {
                "value": "#CFA4A0",
                "type": "color"
            },
            "400": {
                "value": "#B87F7A",
                "type": "color"
            },
            "500": {
                "value": "#9B5F5A",
                "type": "color"
            },
            "600": {
                "value": "#784E4A",
                "type": "color"
            },
            "700": {
                "value": "#563B38",
                "type": "color"
            },
            "800": {
                "value": "#392928",
                "type": "color"
            },
            "900": {
                "value": "#241A1A",
                "type": "color"
            }
        }
    }
}

Palettes built on #BD7771

Color Lab

Pairs with #BD7771

UI roles & guardrails

In real applications

Scales

Every model

Export