What color is #BD99D0?

#BD99D0 is a light, soft violet. In RGB it is rgb(189, 153, 208), and in HSL hsl(279, 37%, 71%).

Is #BD99D0 accessible as text?

On white, #BD99D0 has a contrast ratio of 2.43:1 (fails WCAG AA for body text); on black it is 8.63:1 (passes). For text placed on #BD99D0, use black for the best readability.

What is the closest Tailwind color to #BD99D0?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #BD99D0?

#BD99D0 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #ADD09A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BD99D0 below.

Is #BD99D0 good for buttons?

#BD99D0 works well for buttons and highlights, but use black text on #BD99D0 — white text only reaches 2.43:1, below the 4.5:1 needed for normal-size labels.

Is #BD99D0 the same as CSS plum?

No — #BD99D0 is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#BD99D0 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BD99D0

Not just a swatch — here's how #BD99D0 works with other colors. Named schemes with #BD99D0 in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Base #BD99D0 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Wisteria sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Lead #BD99D0 Accent #A5C4C5 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #BD99D0 Secondary #AFB4B9 Surface #F1F2F0 Support #8091A8 Anchor #2F3236

Wisteria keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #BD99D0 Secondary #DDD0E4 Support #9C9088 Ink #18140F

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #BD99D0 Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #BD99D0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 62/100

High

Soft and easy on the eye — gentle backdrops, calm surfaces.

Depth 26/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 34/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 43/100

Moderate

Workable accent with care around contrast.

Surface fit 48/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BD99D0

For UI

For branding

For interior

For fashion

People also use #BD99D0 with

Light Steel Blue Lilac Celadon Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.6:1. Use

Subtle surface Use #F1ECF4 for cards and hover fills. Tint 80

Avoid beside #CF9AD0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BD99D0 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BD99D0;
  --color-base-rgb: 189 153 208;
  --color-base-oklch: oklch(73.4% 0.087 313.7);
  --color-50: #F8F4FA;
  --color-100: #EDE3F3;
  --color-200: #DBC7E5;
  --color-300: #BFA0CF;
  --color-400: #A27AB8;
  --color-500: #845A9B;
  --color-600: #684A78;
  --color-700: #4C3856;
  --color-800: #332839;
  --color-900: #201A24;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  wisteria: {
    50: '#F8F4FA',
    100: '#EDE3F3',
    200: '#DBC7E5',
    300: '#BFA0CF',
    400: '#A27AB8',
    500: '#845A9B',
    600: '#684A78',
    700: '#4C3856',
    800: '#332839',
    900: '#201A24',
  },
}

$base: #BD99D0;
$base-ink: #141310;
$base-50: #F8F4FA;
$base-100: #EDE3F3;
$base-200: #DBC7E5;
$base-300: #BFA0CF;
$base-400: #A27AB8;
$base-500: #845A9B;
$base-600: #684A78;
$base-700: #4C3856;
$base-800: #332839;
$base-900: #201A24;
$base-hover: #9D68BA;
$base-subtle: #EBE3EF;

{
    "color": {
        "base": {
            "value": "#BD99D0",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F4FA",
                "type": "color"
            },
            "100": {
                "value": "#EDE3F3",
                "type": "color"
            },
            "200": {
                "value": "#DBC7E5",
                "type": "color"
            },
            "300": {
                "value": "#BFA0CF",
                "type": "color"
            },
            "400": {
                "value": "#A27AB8",
                "type": "color"
            },
            "500": {
                "value": "#845A9B",
                "type": "color"
            },
            "600": {
                "value": "#684A78",
                "type": "color"
            },
            "700": {
                "value": "#4C3856",
                "type": "color"
            },
            "800": {
                "value": "#332839",
                "type": "color"
            },
            "900": {
                "value": "#201A24",
                "type": "color"
            }
        }
    }
}

Palettes built on #BD99D0

Color Lab

Pairs with #BD99D0

UI roles & guardrails

In real applications

Scales

Every model

Export