#BE154A is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BE154A works with other colors. Named schemes with #BE154A in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BE154A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BE154A at work across the surfaces designers actually ship.
:root {
--color-base: #BE154A;
--color-base-rgb: 190 21 74;
--color-base-oklch: oklch(51.8% 0.197 11.7);
--color-50: #FEF1F5;
--color-100: #FCD9E4;
--color-200: #F7B6CA;
--color-300: #EB84A5;
--color-400: #DB5781;
--color-500: #C13461;
--color-600: #932F4F;
--color-700: #68273C;
--color-800: #441D29;
--color-900: #29141B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF1F5',
100: '#FCD9E4',
200: '#F7B6CA',
300: '#EB84A5',
400: '#DB5781',
500: '#C13461',
600: '#932F4F',
700: '#68273C',
800: '#441D29',
900: '#29141B',
},
}
$base: #BE154A; $base-ink: #FFFFFF; $base-50: #FEF1F5; $base-100: #FCD9E4; $base-200: #F7B6CA; $base-300: #EB84A5; $base-400: #DB5781; $base-500: #C13461; $base-600: #932F4F; $base-700: #68273C; $base-800: #441D29; $base-900: #29141B; $base-hover: #97113B; $base-subtle: #EDB6C8;
{
"color": {
"base": {
"value": "#BE154A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F5",
"type": "color"
},
"100": {
"value": "#FCD9E4",
"type": "color"
},
"200": {
"value": "#F7B6CA",
"type": "color"
},
"300": {
"value": "#EB84A5",
"type": "color"
},
"400": {
"value": "#DB5781",
"type": "color"
},
"500": {
"value": "#C13461",
"type": "color"
},
"600": {
"value": "#932F4F",
"type": "color"
},
"700": {
"value": "#68273C",
"type": "color"
},
"800": {
"value": "#441D29",
"type": "color"
},
"900": {
"value": "#29141B",
"type": "color"
}
}
}
}