#BE2263 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BE2263 works with other colors. Named schemes with #BE2263 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BE2263 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BE2263 at work across the surfaces designers actually ship.
:root {
--color-base: #BE2263;
--color-base-rgb: 190 34 99;
--color-base-oklch: oklch(53.2% 0.194 2.3);
--color-50: #FDF1F6;
--color-100: #FADBE8;
--color-200: #F3BAD1;
--color-300: #E58AB0;
--color-400: #D35F8F;
--color-500: #B83D70;
--color-600: #8C355A;
--color-700: #642B43;
--color-800: #41202E;
--color-900: #28151D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF1F6',
100: '#FADBE8',
200: '#F3BAD1',
300: '#E58AB0',
400: '#D35F8F',
500: '#B83D70',
600: '#8C355A',
700: '#642B43',
800: '#41202E',
900: '#28151D',
},
}
$base: #BE2263; $base-ink: #FFFFFF; $base-50: #FDF1F6; $base-100: #FADBE8; $base-200: #F3BAD1; $base-300: #E58AB0; $base-400: #D35F8F; $base-500: #B83D70; $base-600: #8C355A; $base-700: #642B43; $base-800: #41202E; $base-900: #28151D; $base-hover: #991B4F; $base-subtle: #EBBDD0;
{
"color": {
"base": {
"value": "#BE2263",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F6",
"type": "color"
},
"100": {
"value": "#FADBE8",
"type": "color"
},
"200": {
"value": "#F3BAD1",
"type": "color"
},
"300": {
"value": "#E58AB0",
"type": "color"
},
"400": {
"value": "#D35F8F",
"type": "color"
},
"500": {
"value": "#B83D70",
"type": "color"
},
"600": {
"value": "#8C355A",
"type": "color"
},
"700": {
"value": "#642B43",
"type": "color"
},
"800": {
"value": "#41202E",
"type": "color"
},
"900": {
"value": "#28151D",
"type": "color"
}
}
}
}