#BE235E is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BE235E works with other colors. Named schemes with #BE235E in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BE235E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BE235E at work across the surfaces designers actually ship.
:root {
--color-base: #BE235E;
--color-base-rgb: 190 35 94;
--color-base-oklch: oklch(53.1% 0.192 4.6);
--color-50: #FDF2F6;
--color-100: #F9DCE7;
--color-200: #F2BAD0;
--color-300: #E48BAD;
--color-400: #D2608C;
--color-500: #B73E6C;
--color-600: #8C3657;
--color-700: #632C41;
--color-800: #41202D;
--color-900: #28151C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F6',
100: '#F9DCE7',
200: '#F2BAD0',
300: '#E48BAD',
400: '#D2608C',
500: '#B73E6C',
600: '#8C3657',
700: '#632C41',
800: '#41202D',
900: '#28151C',
},
}
$base: #BE235E; $base-ink: #FFFFFF; $base-50: #FDF2F6; $base-100: #F9DCE7; $base-200: #F2BAD0; $base-300: #E48BAD; $base-400: #D2608C; $base-500: #B73E6C; $base-600: #8C3657; $base-700: #632C41; $base-800: #41202D; $base-900: #28151C; $base-hover: #981C4B; $base-subtle: #EBBECF;
{
"color": {
"base": {
"value": "#BE235E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F6",
"type": "color"
},
"100": {
"value": "#F9DCE7",
"type": "color"
},
"200": {
"value": "#F2BAD0",
"type": "color"
},
"300": {
"value": "#E48BAD",
"type": "color"
},
"400": {
"value": "#D2608C",
"type": "color"
},
"500": {
"value": "#B73E6C",
"type": "color"
},
"600": {
"value": "#8C3657",
"type": "color"
},
"700": {
"value": "#632C41",
"type": "color"
},
"800": {
"value": "#41202D",
"type": "color"
},
"900": {
"value": "#28151C",
"type": "color"
}
}
}
}