#BE2D67 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BE2D67 works with other colors. Named schemes with #BE2D67 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BE2D67 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BE2D67 at work across the surfaces designers actually ship.
:root {
--color-base: #BE2D67;
--color-base-rgb: 190 45 103;
--color-base-oklch: oklch(54.1% 0.185 1.8);
--color-50: #FDF2F6;
--color-100: #F8DDE8;
--color-200: #EFBDD1;
--color-300: #E090B0;
--color-400: #CC668F;
--color-500: #B1446F;
--color-600: #873A59;
--color-700: #602E42;
--color-800: #3F222D;
--color-900: #27161D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F6',
100: '#F8DDE8',
200: '#EFBDD1',
300: '#E090B0',
400: '#CC668F',
500: '#B1446F',
600: '#873A59',
700: '#602E42',
800: '#3F222D',
900: '#27161D',
},
}
$base: #BE2D67; $base-ink: #FFFFFF; $base-50: #FDF2F6; $base-100: #F8DDE8; $base-200: #EFBDD1; $base-300: #E090B0; $base-400: #CC668F; $base-500: #B1446F; $base-600: #873A59; $base-700: #602E42; $base-800: #3F222D; $base-900: #27161D; $base-hover: #982452; $base-subtle: #E9C2D2;
{
"color": {
"base": {
"value": "#BE2D67",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F6",
"type": "color"
},
"100": {
"value": "#F8DDE8",
"type": "color"
},
"200": {
"value": "#EFBDD1",
"type": "color"
},
"300": {
"value": "#E090B0",
"type": "color"
},
"400": {
"value": "#CC668F",
"type": "color"
},
"500": {
"value": "#B1446F",
"type": "color"
},
"600": {
"value": "#873A59",
"type": "color"
},
"700": {
"value": "#602E42",
"type": "color"
},
"800": {
"value": "#3F222D",
"type": "color"
},
"900": {
"value": "#27161D",
"type": "color"
}
}
}
}