#BE3265 is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BE3265 works with other colors. Named schemes with #BE3265 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BE3265 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BE3265 at work across the surfaces designers actually ship.
:root {
--color-base: #BE3265;
--color-base-rgb: 190 50 101;
--color-base-oklch: oklch(54.5% 0.179 3.4);
--color-50: #FCF2F6;
--color-100: #F7DEE7;
--color-200: #EEBFD0;
--color-300: #DD92AE;
--color-400: #C9698C;
--color-500: #AD476D;
--color-600: #853D57;
--color-700: #5F3041;
--color-800: #3E232D;
--color-900: #26171D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FCF2F6',
100: '#F7DEE7',
200: '#EEBFD0',
300: '#DD92AE',
400: '#C9698C',
500: '#AD476D',
600: '#853D57',
700: '#5F3041',
800: '#3E232D',
900: '#26171D',
},
}
$base: #BE3265; $base-ink: #FFFFFF; $base-50: #FCF2F6; $base-100: #F7DEE7; $base-200: #EEBFD0; $base-300: #DD92AE; $base-400: #C9698C; $base-500: #AD476D; $base-600: #853D57; $base-700: #5F3041; $base-800: #3E232D; $base-900: #26171D; $base-hover: #972851; $base-subtle: #E8C5D2;
{
"color": {
"base": {
"value": "#BE3265",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2F6",
"type": "color"
},
"100": {
"value": "#F7DEE7",
"type": "color"
},
"200": {
"value": "#EEBFD0",
"type": "color"
},
"300": {
"value": "#DD92AE",
"type": "color"
},
"400": {
"value": "#C9698C",
"type": "color"
},
"500": {
"value": "#AD476D",
"type": "color"
},
"600": {
"value": "#853D57",
"type": "color"
},
"700": {
"value": "#5F3041",
"type": "color"
},
"800": {
"value": "#3E232D",
"type": "color"
},
"900": {
"value": "#26171D",
"type": "color"
}
}
}
}