What color is #BE3754?

#BE3754 is a medium rose. In RGB it is rgb(190, 55, 84), and in HSL hsl(347, 55%, 48%).

Is #BE3754 accessible as text?

On white, #BE3754 has a contrast ratio of 5.43:1 (passes WCAG AA for body text); on black it is 3.86:1 (fails). For text placed on #BE3754, use white for the best readability.

What is the closest Tailwind color to #BE3754?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BE3754?

#BE3754 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #37BEA1. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BE3754 below.

Is #BE3754 good for buttons?

#BE3754 works well for buttons and highlights, but use white text on #BE3754 — black text only reaches 3.86:1, below the 4.5:1 needed for normal-size labels.

Is #BE3754 the same as CSS crimson?

No — #BE3754 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#BE3754 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BE3754

Not just a swatch — here's how #BE3754 works with other colors. Named schemes with #BE3754 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #BE3754 Anchor #3A2A21 Surface #F1E2D1 Accent #989664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BE3754 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #BE3754 Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Berry & Cream Lead · 5 colors

Lead #BE3754 Surface #F4E6D6 Anchor #5E2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BE3754 Secondary #BC8B90 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

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Color Lab

How #BE3754 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 90/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 36/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 53/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 49/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 96/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BE3754

For UI

For branding

For interior

For fashion

People also use #BE3754 with

Mulberry Copper Tiffany Blue Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.4:1. Use

Subtle surface Use #EFDADF for cards and hover fills. Tint 80

Avoid beside #BE4737 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BE3754 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BE3754;
  --color-base-rgb: 190 55 84;
  --color-base-oklch: oklch(54.5% 0.171 12.5);
  --color-50: #FCF3F5;
  --color-100: #F6DFE4;
  --color-200: #EDC0CA;
  --color-300: #DB94A3;
  --color-400: #C76B7F;
  --color-500: #AB4A5F;
  --color-600: #833F4E;
  --color-700: #5E313B;
  --color-800: #3E2329;
  --color-900: #26171A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FCF3F5',
    100: '#F6DFE4',
    200: '#EDC0CA',
    300: '#DB94A3',
    400: '#C76B7F',
    500: '#AB4A5F',
    600: '#833F4E',
    700: '#5E313B',
    800: '#3E2329',
    900: '#26171A',
  },
}

$base: #BE3754;
$base-ink: #FFFFFF;
$base-50: #FCF3F5;
$base-100: #F6DFE4;
$base-200: #EDC0CA;
$base-300: #DB94A3;
$base-400: #C76B7F;
$base-500: #AB4A5F;
$base-600: #833F4E;
$base-700: #5E313B;
$base-800: #3E2329;
$base-900: #26171A;
$base-hover: #982C43;
$base-subtle: #E8C7CE;

{
    "color": {
        "base": {
            "value": "#BE3754",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F5",
                "type": "color"
            },
            "100": {
                "value": "#F6DFE4",
                "type": "color"
            },
            "200": {
                "value": "#EDC0CA",
                "type": "color"
            },
            "300": {
                "value": "#DB94A3",
                "type": "color"
            },
            "400": {
                "value": "#C76B7F",
                "type": "color"
            },
            "500": {
                "value": "#AB4A5F",
                "type": "color"
            },
            "600": {
                "value": "#833F4E",
                "type": "color"
            },
            "700": {
                "value": "#5E313B",
                "type": "color"
            },
            "800": {
                "value": "#3E2329",
                "type": "color"
            },
            "900": {
                "value": "#26171A",
                "type": "color"
            }
        }
    }
}

Palettes built on #BE3754

Color Lab

Pairs with #BE3754

UI roles & guardrails

In real applications

Scales

Every model

Export